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Strategic Decision Making PDF

Added on - 28 Jan 2020

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STRATEGIC DECISION MAKING1
AbstractIn the given study, strategic management of Waitrose id discussed and in what way themanagement proved beneficial for the organisation is also shown. The development of thestrategic plan is mentioned in the study and the plan developed is prepared by the use ofgeneric Porter’s strategy. The PESTLE analysis and SWOT analysis is done so that the betterunderstanding about the organisation is understood. The resource of the organisation anddistinctive capabilities are also discussed so that the focus on the resources is kept whilepreparing any sort of strategic plans. The study also deals with the various market risks thatcan obstruct the way of successful execution of the strategic plan. The study informed aboutthe ways of evaluating the strategic plan with the help of SAFe analysis. The importance ofSAFe analysis in the evaluation of the plan is shown minutely in the study. Therecommendations are also suggested so that better performance of the organisation is seen inthe supermarket. Moreover, the recommendation in the study is provided based on theprevailing market conditions in the supermarket. The study focuses on the demands of thecustomer and in what way the organisation tries to fulfil those demands.Table of Content2
Introduction of the organisation.................................................................................................4Summarising the internal and external factors...........................................................................4Developing the strategic choices for the organisation...............................................................6Evaluating the strategic choices of the organisation..................................................................8Recommendation regarding the preferred strategic choice........................................................9Conclusion................................................................................................................................10Reference List..........................................................................................................................11Appendices...............................................................................................................................133
Introduction of the organisationStrategic decision-making is a constant process, which incorporates the various strategies andpolicies in the organisations so that the targets of the organisation are fulfilled. The strategicplanning is required in the organisations because it helps the organisations to set theobjectives that would be helpful for gaining profit for the organisations. The strategicplanning of Waitrose, a large succession of British supermarket in the food retail sector, isdiscussed for the better understanding of its importance in the business. The organisation,Waitrose, is considered as the constant rising retail store in the British supermarket and hasthe largest number of employees working under Waitrose.Figure 1: Logo of Waitrose(Source: Limited, W, 2017)Summarising the internal and external factorsPestle AnalysisPolitical Factors:Waitrose increases the employment in the country so that it gainspopularity among people and it would help to increase the Waitrose product’s demand.4
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