Strategic Management: HSBC Case Study

Strategic management

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Strategic management is defined as a series of managerial decision & action which
determines long-run performance of an organisation. In addition to this, it consist of
environmental scanning, strategy development, implementation and control as well (Ansoff,
2018). It is analysed that strategic management helps an entity to attain competitive advantage
over its rivals. In the present report, HSBC (Hongkong and Shanghai Banking corporation) is
taken into consideration. It is a multinational investment bank which was established in the year
1865. The report will cover market position, structure and size of chosen organisation. In
addition to this, there is discussion about internal and external environmental tools. Moreover,
Strategic innovation, Corporate social responsibility and ethics of company is described
properly.
MAIN BODY
Background of the company
HSBC is a British multinational bank & financial service holding organisation that was
established in the year 1865 by Neol Quinn. It is a public limited company which head office is
located in London, UK. It is the 6th largest bank in the world that consist of more than 2,36,000
employees who perform all activities and one of its reason of success. The products and service
offered by HSBC are investment banking, private banking, retail banking, wealth management,
finance and insurance, corporate banking, credit cards and many more (Aragrande, 2020). If it is
taking about the industry structure, HSBC is mainly organised with five groups that is global
private banking, commercial banking, retail banking and investment banking a well. HSBC has
around 4,000 offices worldwide that is it offer services in more than 65 countries. The
organisation focuses on providing quality service to its customers which is the main reason of its
large customer base that is around 38 million customers. It is the second largest company which
listed in London stock exchange and Hong Kong stock exchange. The company has over
2,20,000 shareholders along with a revenue of $ 57 billion as of year 2019.
Innovation plays an important role in every organisation as it help in offering something
new in market and attracting large number of customers that has positive impact on performance
and profitability of an entity. Strategic innovation is a process of redesigning and reinventing