Operation Management Assignment | Strategic Management
Added on 2020-05-11
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Running head: MANAGING STRATEGIC RESOURCES AND OPERATIONManaging strategic resources and operationsName of the studentName of the organizationAuthor Note:
2MANAGING STRATEGIC RESOURCES AND OPERATIONSTable of ContentsIntroduction......................................................................................................................................3Overview..........................................................................................................................................3Supply chain/logistics management from the source to the customer.............................................4Linkage between the company Activities and Theories..................................................................6Sustainability through the Value Chain...........................................................................................8References......................................................................................................................................10
3MANAGING STRATEGIC RESOURCES AND OPERATIONSIntroductionThe main aim of the following report is to analyze the supply chain channels, globallogistics and other different strategic management elements of Uncle Brian’s tourism company.The researcher has started the project with a brief overview of the company and has proceededwith the discussion of the mentioned strategic elements of the company.OverviewUncle Brian’s is a tourism company based in Queensland of the country Australia.Headquartered in 40a Hannam Street, Cairns, Queensland 4870, Australia the company has awide reputation both nationally and internationally to conduct rainforest tours(unclebrians.com.au). The tourism company operates tours both to Atherton Tablelands andCape Tribulation. The most spectacular tour being the Fun Falls and Forest which is aspectacular journey along Arthelon Table land situated in North Queensland. The companyoperates a special bus known as the Gus, the wonder bus. The bus takes the tourists throughstunning scenarios, a lush green rainforest and to exquisite and beautiful backgrounds. Therainforest tour is one of the most famous amongst the foreign individuals as well as the nationalcitizens of the country. The mentioned company is one of the most well reputed tourismcompanies not only in Queensland but also across the island nation. The reputation of thecompany has been earned through its well established network and its capability to provide thebest possible services to the tourists. Their services start once a tourist books them online. Thementioned company of this report updates all the details of the areas that are to be visited bythem and increases an appetite within them to visit the site. The tourists are accompanied by theagents of the company from the airport to the hotel and are provided with all the brochures and
4MANAGING STRATEGIC RESOURCES AND OPERATIONSnecessary details regarding the company and the rainforest tour. On the day of the tour thetourists are picked up from the hotel itse4lf and are taken for the tour. As mentioned earlier thetourists are taken in a special bus to the scenic places of Queensland and finally to the Fun Fallswhere the people are allowed to bath and have fun. Some of the other interesting places in thispart of Queensland include the famous Babinda Boulders which is the famous rainforest of thisregion, Josephine Falls which is one of the most beautiful falls having the most exclusiveswimming hole in Australia, A tea house where the guests are served tea and snacks and otherfood and beverages, Milla Milla Falls and last but not the least in any ways is the magnificentLake Eacham which is a volcanic crater lake about a depth of 60 meters (Monczka et al. 2015). Supply chain/logistics management from the source to the customerTourism is one of the major sources of foreign exchange earners and serves as one of themajor economic contributors of any country (Slack, 2015). Tourism is said to be a multi layeredindustry where the products offered to the consumers are consumed in a very short span of time.The following industry can also be said to be very price sensitive and has a high level ofintangibility. Like the other supply chains of the industry tourism also operates in business tobusiness relationships and the supply chain management can be easily applied to deliversustainability performance improvements alongside a clear financial performance by effectivelyworking out to bring a positive change in the business operations of each and every supplier (Ahi& Searcy, 2013). Every business organization has a product to offer for the customer. This provides almostevery company with a proper supply chain. The supply chain has an impact on almost everyother business function. Supply chain management is the management of almost every single
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