Strategic Management : Easy jet

Added on - 21 Jul 2020

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STRATEGIC MANAGEMENT
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK..............................................................................................................................................31 Background easy jet information.........................................................................................32. External analysis.................................................................................................................33. Competitors analysis..........................................................................................................44. Internal Analysis.................................................................................................................55. Strategic directions.............................................................................................................66. Strategy selection and justification.....................................................................................67. Recommendation...............................................................................................................7CONCLUSION................................................................................................................................7REFERENCE...................................................................................................................................7
INTRODUCTIONStrategic management refers to the management that is made by the company forformulation and implementation of the major goals that is set for the growth and expansion of thecompany. This is an initiative taken by the top management on behalf of the owners based on theanalysis of internal and external environment. This provides overall direction to the company byclearly specifying the objectives. Top management develop polices and plans to achieve thegoals and objectives with the help of the strategic management. This gives the specified measuresfor each and every thing that is done for the achievement of goals.TASK1 Background easy jet informationEasy jet is a airline service of the UK that started with the small course. They have startedtheir business in the 1995 and from 1996 they have shown the tremendous growth in the market.It operates its business under low cost carrier model that is based on the London Luton Airport.It target the people of both the type weather they want the domestic and international schedule.Easy jet has seen expansion since its establishment in 1995 as their main consideration is therecustomers and their basic priority is also the customers demand (Wheelen and Hunger,., 2011).Customers demand were their priority and they continue still the same as they provide the best oftheir services in the lowest price available in the market.They associate with many others so that they can expand and retain in the market forlonger period by satisfying the customers to the core and earning mare profit that competitors. InApril 1996, the firstly owned company is delivered to the aircraft, enabling its first route , toAmsterdam. Until October 1997, the aircraft is operated by the GB Airways. Since the day oneof its start up it is serving and try to serve the best to the customers but it is still not getting thecertificate of an operator (Moutinho., 2011). Easy jet was floating in the market for not havingthe stability in London Stink Exchange but after 2005 its share value gets increased and now it isable to takeover the mount UK carrier.2. External analysisExternal analysis is all about the PESTLE that refers to the framework or the tool that isused by the marketers to analyse all the macro factor and monitor their impact on the company sthat they can take the corrective measures accordingly.
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