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Strategic Management of Morrisons Supermarkets Plc

   

Added on  2023-03-29

15 Pages523 Words435 Views
STRATEGIC
MANAGEMENT

Morrisons Supermarkets Plc

Supermarket chain in UK

Headquarters in Bradford, West Yorkshire,
England

Also present online providing consumer
products

Strategies Adopted

Be competitive

Serve the customers better

Find solutions on local
level

Develop useful services

Simplify and speed up

Make the supermarket
industry strong

PESTLE Analysis
Political factors

Movement of Britain to leave EU resulted in inflation of
prices

Products have relatively become more expensive

Imports have become expensive
Economic factors

Increase in transportation cost, raw material, labour,
energy etc

increase in overall prices of the products.

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