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Strategic Management: Analysis of Marks and Spencer

   

Added on  2023-03-29

17 Pages888 Words204 ViewsType: 204
Business DevelopmentLeadership Management
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Strategic Management
Strategic Management: Analysis of Marks and Spencer_1

INTRODUCTION
• Strategic management is developing and implementing goals with
the use of strategic tools.
• Further, it will analyze the strategic tools and techniques used by
Marks and Spencer.
Strategic Management: Analysis of Marks and Spencer_2

Strategic direction of Marks and Spencer
The company is following 3 strategic direction from past many years to
maintain its leadership and to have stable control over its customers. M&S
focuses on establishing stability among three factors which are as follows:
Sustainable use of finite resources
Promote social equality
Promote healthier and sustainable lifestyles:
Strategic Management: Analysis of Marks and Spencer_3

Frameworks for strategic analysis
M&S analyze its internal capabilities and weakness with the help of
strategic tool which is SWOT analysis.
• Strength: The company holds more than a thousand retail stores
globally, slow and gradual expansion of firm is increasing
competition in UK retail industry.
Strategic Management: Analysis of Marks and Spencer_4

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