Strategic Management Plan for Desklib

Strategic management plan
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Table of Contents
INTRODUCTION...........................................................................................................................3
P1 Pestle analysis.........................................................................................................................3
P 2 SWOT analysis......................................................................................................................4
P3 Porter five forces model.........................................................................................................6
P4 Strategic management plan.....................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11
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INTRODUCTION
Business strategy is a kind of competitive actions, or moves that are used by the
organization to attract more customers, strengthen their performance and achieve organizational
goals. Strategic Management Plan is most important documents that is used by the organization
for ensuring operational strength, set priorities, assure whether workers and other stakeholders
are working towards the common objectives or not. This is extremely important for an
organization to analyse their environmental for strategic planning for overall growth of the
organization (Rothaermel, 2017). This assignment will lay emphasis on Marks and Spencer
organization is a British multinational retailer founded in 1884 whose headquarter is in London.
This assignment will lay emphasis on PESTLE analysis of M&S , SWOT analysis of company,
Analysis of company through Porter’s Five Forces model, different types of strategic directions,
justification of most proper and appropriate opportunity platform and strategies and strategic
management plans with strategies, tactics and objective of the company.
P1 Pestle analysis
Political factors -as the company known as the second largest retailer and also famous for selling
its food and non-food products. Worldwide there are various political factors that influences
such as acts of the legislation, tax rates & also the stability of the country where this operates.
Due to financial crisis of various countries' government encourages to create the jobs and
providing the employment to the people. Company like Tesco play a crucial role to creates the
workers opportunities ,this also assist to increase a demand of their products as well as
diversified within its workplaces.
Economic factors- A main concern of Tesco is its economic condition as the cost, demands,
profits as well as prices . Therefore, the firm must be aware of the change within the policies
regarding the change in the taxation as well as other factors that could affect the finance
accessibility (.Eskerod. and Jepsen, 2016). It is crucial to mention as the business of Tesco grow
internationally as the company is expanding day by day and also it is still dependent within the
United kingdom Market around 30%. Furthermore, Tesco shifted its focus towards the adverting
its brands instead of luxurious items.
Social factors- With the increase of the social changes among the people within the United
kingdom. The customers of the United Kingdom move toward the shopping. Thus, tesco has
also has been increased the non- food for the sale. A product demanded by the customer is
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mostly impacted through their beliefs as well as attitudes as it impact by the social learning. As
nowadays buyers are well aware about their health issues so that they approach food is
changing constantly as tesco adapt as per the demands of the organic products for the customers
as per the increasing demands.
Environmental
Due to the increase pressure to address the companies to deal with the environmental issues,
Tesco committed clearly to reduce their carbon footprint up to the Fifty percent by 2020. they
also minimized the waste products within their stores that would benefit the society.
Technological factors- online shopping with the home delivery facility and self-service
checkouts these two technological advancement brought various new opportunities for the Firm
Tesco. As it provided the facility for the consumers that able to reduced workers cost. Tesco
also invested on the energy efficiency products so that it meet their long term Goals and
objectives as well as to deduct its carbon footprint (Cook, 2015)
Legal factors- Tesco faced legal action against the manager and the basis on gender and age
discrimination. As they are agreed to pay GBP around 13 millions to settle down the legal
action. Firm must conduct as per according to the Food Retailing Commission (FRC) strict code
regarding practice.
P 2 SWOT analysis
Swot analysis of Tesco
Strength
Tesco company is considered as the European longest private sector as t offers more than 743
jobs all over the world. It is considered as one of the best opportunity creators within the whole
Europe.
Diversified in stores- Tesco has launched different from of stress as its diversified division stores
involves such as Tesco Metro, Tesco express and Tesco superstores.
The company also apply online sales promotions with a more high levels of ratio as it was
among the first retailer that able to implement online sales channels as well as existing revenues
that are generated as according to the digital sales account regarding a solidified share of the all
profit. Especially in 2015 Tesco grocery items sales online sale channel and currently revenues
are generated. Here the growth of the online sales in the lead of the market 21 percent as the firm
posted pre-tax loss. The online sales can decrease the offline sales as there is decline of the
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