Strategic Management Plan for Unilever

Strategic Management
Plan

Table of Contents
Introduction......................................................................................................................................1
Part 1................................................................................................................................................1
Assess the impact and influence of the external environment on chosen organisation and its
strategies.................................................................................................................................1
Significantly evaluate the external environment to determine strategic management decision
................................................................................................................................................3
Assess the internal environment and capabilities of the chosen organisation using suitable
framework...............................................................................................................................3
Evaluate internal environment to determine the strength and weakness of the company’s
internal capabilities.................................................................................................................4
Discuss the competitive force of a chosen market sector for an organisation........................5
Develop essential strategies to develop competitive edge and market position based on
outcome..................................................................................................................................7
Part 2................................................................................................................................................7
Interpret and develop strategic planning for chosen organisation using theories, concepts and
models.....................................................................................................................................7
Develop strategic management plan that has tangible and planned strategic priorities and
objectives................................................................................................................................8
Interpret information and data, using environmental and competitive analysis to form
appropriate strategic directions objectives and tactical actions..............................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................12

Introduction
The term strategic management is defined as the process of analysing the environment, level
of competition available and internal organisation then setting appropriate strategies and
objectives in order to achieve desired goals and objectives effectively. It helps business
organisation to enhance their overall performance and increase profitability and productivity. For
this report Unilever is taken as the base company. Unilever is a well-established British company
headquartered in London. England. Offering consumer’s goods in more than 190 countries
owing over 400 brands. Unilever was founded in 1929. This report highlights the analysis of the
internal and external environment of the chosen company as well as the evaluation of the
competitive environment, also the justification of the organisation’s existing and potential
competitive advantage. Suitable strategies and objectives to attain overall strategic goals are also
highlighted in this report. In addition to this various forms of strategic direction available to the
organisation and the suitable growth strategies and ways through which selected strategy can be
monitored is also highlighted in this report.
Part 1
Assess the impact and influence of the external environment on chosen organisation and its
strategies
External environment is defined as the environment or combination of factors available
outside the business organisation but directly influence the operations of the business
organisation, it includes various external factors and condition which are outside the control of
the business but has direct impact on the decision and objectives of the business. In context to
Unilever, which is top multinational consumer goods company operating around the globe.
Unilever was founded in 1929 headquartered in London, England. Company is having strong
brand image through offering products in more than 190 countries (Abutabenjeh, 2021). In order
to form any strategies it is essential to have clear understanding of the company’s goals, mission
and objectives which helps company to formulate effective strategy as highlighted below:
Mission: The mission statement of the company is to add liveliness to life, through satisfying
daily needs of nutrition’s, hygiene, personal care through brands that helps their customer’s top
feel and look good.
1