Analyzing the Influence of Macro Environment on Business Strategies

BUSINESS
STRATEGY

INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Apply different frameworks to analyse the influence of macro environment on a company
and their business strategies.........................................................................................................3
TASK 2............................................................................................................................................6
P2 Evaluate the capabilities and internal environment of a company by using appropriate
frameworks..................................................................................................................................6
TASK 3............................................................................................................................................8
P3 Implement porter's five forces to evaluate competitive forces of a market sector for a firm. 8
TASK 4............................................................................................................................................9
P4 Apply different models, theories and concepts to interpret strategic planning for a company
......................................................................................................................................................9
M4 : Strategic management plan that includes strategic priorities and objective......................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Business strategy considered as those decisions which is based over strategies and
decision that makes benefits to be attained in relation to goals and objectives that has been set by
an organization. Further it is referred as master plan implemented by an individual in order to
attain competitive position within market. The organization taken within the report is Starling
Bank, is type of digital challenger bank that based in United Kingdom. It majorly focuses on
current business towards better accounts products. The business of banking is usually generates
funds for people as well as business purposes. Further the report is based upon micro
organization within business strategies within an organization. Also analysis is been done upon
micro environment factors and Porter’s five force is covered for making evaluation. In the end
various methods, models and theories in relation to make strategic decision developed within an
organization.
TASK 1
P1 Apply different frameworks to analyse the influence of macro environment on a
company and their business strategies
Vision: The vision of Starling Bank is to develop global standards in relation to both
national and international organization over measuring performance.
Mission: Starling Bank have mission for allocating funds and put customer in first
priorties through utilise from technology towards better transform into money.. It helps
organization over increasing customer base that makes high financial support.
Objective: In relation over Starling Bank objective of an organization is based upon
attaining leadership within banking sector. This makes Starling Bank compete with its rivals in
more effective manner( Hernández, Yañez-Araque and Moreno-García, 2020).
Strategy means those actions taken by mangers of an organization through which
organizational goals is been achieved in effective manner. This helps in formulating effective
business strategy that performs over gaining of high advantage in comparison to its rivals.

Further it increases revenue and sales with the help of these strategies for an organization like
Starling Bank.
Different strategic planning techniques
 Benchmarking: This is been defined upon comparing those metrics within entire
industry upon operating an organization. This make Starling Bank attain positive position
within market through comparing its performance (Karadag, 2017).
 Business analysis: By analysing the business and its activities in an appropriate way,
Starling Bank will acknowledge their strengths or weaknesses by efficient means so that
only right and strategic decisions will be taken by Starling Bank to attain expected
outcomes.
Various analytical framework to acknowledge macro environment
Stakeholder analysis
A stakeholder analysis is the process for making identification over impacting
performance before starting a project. It is helpful for Starling Bank in grouping its shareholders
as per interest level within the project. Further analysis has been explained as follows:
Step 1: Determination in relation to stakeholders is done with the help of preparing list of
potential stakeholders. In case of Starling Bank , potential stakeholders will be sales department,
executive staff, marketing executives, employees, investors, public, government, shareholders
etc.
Step 2: As the important stakeholders is been listed managers of an organization requires
over prioritizing it under various categories which are as follows:
 High power, high interest: They are most important for Starling Bank and helps
organization perform business activities smooth and better manner.
 High power, low interest: These stakeholders mainly affect working and does not have
high rate of interest within Starling Bank project.
 Low power, high interest: Such stakeholders provide information about projects in
relation to Starling Bank.
 Low power, low interest: They have no interest in activities of Starling Bank and does
not possess power.