Strategic Management: H&M Company Strategies

Strategic
Management

Table of Contents
INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
TASK 1.................................................................................................................................................3
Background of H&M.........................................................................................................................3
Pestle Analysis of H&M....................................................................................................................3
Swot Analysis of the H&M...............................................................................................................5
Ansoff Matrix....................................................................................................................................6
Strategy Selection and justification...................................................................................................6
CONCLUSION.....................................................................................................................................7
REFERENCES......................................................................................................................................8
Books and journals............................................................................................................................8

INTRODUCTION
Strategic management offers path for developing strategies and policies for the
organization for achieving goals and objectives. Strategic management is assign properties to
implements plans and strategies. Strategies management is used to lead with their competitors
in the market. There are many phases of the strategic management such as goal site, analysis
of the market and goals, implementation and formation of the strategies. This report is shows
about the H&M company strategies. H&M Company was established by Erling person in
1947. It is Swedish Multinational organization. It is company of fashion and clothing for
women, men ,children and it’s also provide shoes or other accessories. This report is shows
the internal and external factor of the company.
MAIN BODY
TASK 1
Background of H&M
Hennes & Mauritz is multinational company of clothing shoes and some other
accessories. It is the second largest multinational company of clothing retailer. H&M is
established by Erling Persson. It is a Swedish multinational organization. They operate their
business in more than 73 countries with above 5000 stores across the world. H&M was
recorded on the Stockholm stock exchange in 1947.H&M expand their business online in
1998. Now its provide many products to customers and services too according the customer’s
needs and requirements.
Pestle Analysis of H&M
Pestle analysis is a structure to identify the external factors of the company. Its
provide the information to the company that what are the external factors that affect the
organisation. Pestle analysis sanction a strategies and a proper evaluation of business and
what are the Threats and opportunities for the company. The external factors are (political,
economic, social, technological, legal, and environmental. There are some external factors
that are mentioned below that effect the organization.
Political Factors: H&M is multinational company that operate a amount of
provisions diagonally the world so the political risk is increasing for the organization. H&M
company has contracted in a various market and nation and these countries are political
unstable and there are different laws and regulation of each nation. There are high glassy of
taxation in the nation and the contract laws and what is allowed to sale and what is not and
about company intellectual properties of the organization means there property are registered
or not otherwise there are chances to be stolen by the competitors and there are some laws for
the employees related to their protection and safety and there are some more law such as
minimum wages of the employees, labour policies etc. So there are lots of political factors
that affect the organization in positive way or sometimes in negative way.