Strategic Management: Unilever Plc Strategic Plan Review - BMP6002

This report provides a comprehensive analysis of strategic management principles applied to Unilever Plc. It defines strategic management, explores various strategic types (business, operational, transformational), and critically evaluates the processes organizations use to determine their strategies. The report also assesses the impact of internal and external environmental factors using PESTLE analysis, covering political, economic, social, technological, legal, and environmental aspects. Furthermore, it reviews Unilever's strategic plan, including its vision, mission, objectives, and SWOT analysis, and proposes an action plan based on changes in the internal or external environment. This in-depth analysis is valuable for understanding strategic decision-making in a global organization. Find more solved assignments and resources on Desklib.

STRATEGIC
MANAGEMENT

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK...............................................................................................................................................3
CONCLUSION ...............................................................................................................................9
REFERENCES..............................................................................................................................11
Appendix........................................................................................................................................13

INTRODUCTION
The organization of an management have to prepare strategies for the organization so that
management able to prepare strategies according to their strength and weaknesses so that they
will able to prepare the their strategies accordingly so that management will reduce the risk and
they will able to use their strength in the organization. The management also have to prepare
strategies for their opportunities and threats so that management will able to grab all
opportunities which will help management to grow and developed the organization and this
opportunities help management to reduce their threats for their organization. This report is based
on the base of Unilever Plc of organization which is located in UK This report includes the brief
explanation of strategic management and it also includes the process used by organizations is to
determine the strategy. This report also includes the critical evaluation which will impact the
internal and external environmental variation of organization strategy and this report also
includes the review of organization strategic plan and providing the action plan for their
organization on the basis of internal or external environment.
TASK
Definition of Strategic Management
The strategic management have to prepare the strategies for their organization in such way so
that they will able to compete their competitors in market and they will sustain for long term in
market. The strategic planning is very important for organization because the management have
to prepare effective strategies for their organization so that they easily survive in the market and
generate profit for their organization (Fuertes, G. and et. al., 2020). If management will not able
not prepare the effective strategy for Unilever Plc then management have to face many problems
in market for their survival and they will face issues for generating revenue for the organization.
This is will impact the organization very negatively and organization will not sustain for the long
term in the market. There are different types of strategic which is prepared by management for
their organization are briefly explained in below:
Business Strategy: In this management will prepare strategies in organization for their
customers so that they will able to capture the customer from the market and the management
will have to examine the interest properly in the market so that they able to satisfy the needs and
wants of customers in market. In Unilever Plc for management the customer is there priority if
management will not able to examine the interest of people then they will not able to sustain

their customer for long term in market and management will also not able to generate profit for
the organization then management will not able to run their business operation smoothly in the
organization and they will effect the organization performance level and management need to
attract the customer's in the market.
Operational strategy: The organization of an management have to prepare which will improve
the skills and capabilities of management which will enhance the performance level of
organization. The Unilever Plc need to trained their employees in such way that they will
perform their task with more effective way so that the organization objectives will be full fill
and organization will sustain for long term in market. The operation is very important for
organization because it will help management to gain competitive advantage in marketplace and
generate more revenue from the organization.
Transformational Strategy: The organization have to prepare the strategy for developing and
adapting the change inn organization due to the change in technology. For organization it is very
important that they adopt the latest technology because it help to improve the performance and
productivity level of the organization (Keding 2021). The management have to provide training
to the employees so that their employees will able to perform the task in most effective and this
will improve the performance level of an Unilever Plc. If their employees of an Unilever Plc
will not able to operate the latest technology then they it will create problem for organization that
it will impact the organization performance and their revenue.
Critically evaluate the process used by organization for determine the strategy
The organization of management have to prepare the strategy for their process in which they
need to develop the process of an organization the management of Unilever Plc have to prepare
the strategy for their organization in which they need to analyse their process that how it will
affect the organization process. The management need to prepare the strategy of Unilever Plc
need to prepare their process in this way so that they easily attract the customers of an
organization. There are many different steps are involved in this process which Unilever Plc
organization have to prepare which are explained in below:
Plan the program: Program making plans is the system via way of means of which a
application is conceived and taken to fruition. Program making plans includes a couple of steps
such as the identity of a problem, choice of favoured outcomes, evaluation of to be had
resources, implementation, and assessment of the application.

Write Objectives: Organizational targets are short- and medium-time period desires that an
agency seeks to perform so it would attain its standard strategic desires. Objectives will typically
play a element with inside the placing of an agency's rules and allocation of resources.
Decide what, how and when to measures: An business enterprise’s overall performance relies
upon on many factors, such as the performance of enterprise processes Employee productivity
How successfully businesses meet their objectives The alignment amongst enterprise functions,
in addition to the ones functions’ alignment with the business enterprise’s strategy
Organizational subculture and climate All of those make contributions to how successfully an
business enterprise operates and the way nicely it plays with inside the marketplace (Ketchen
and Craighead, 2020).
Conduct the program and monitor progress: Monitoring is virtually the technique of checking
what has been carried out or spent in step with plans and budgets. Organisations display their
sports and earnings and expenditure to make sure that they may be running in step with their
plans and to make sure they may be turning in their organisational purposes.
Collect information and interpret findings: Data series is the systematic recording of
information; records evaluation includes running to discover styles and developments in datasets;
records interpretation includes explaining the ones styles and developments.
Use Results: The organization now use all the information and prepare the result for the
organization so that they will able to make an effective decision for the organization and this will
directly impact on the organization performance and growth opportunities. This is very effective
for management that they have to prepare the strategy in such way so that their organization will
generate more revenue of the organization.
The impact of Internal and External Environment variation on organization strategy
There are various factors are blanketed in business enterprise environment that impact on
organisational typical overall performance and overall performance in first-rate similarly to
terrible manner. Pestle assessment is defined due to the fact the systematic framework that
permit business enterprise to understand exceptional out of doors factors which have an impact
on business enterprise policies, strategies and typical overall performance level. Let’s discuss all
factors of PESTLE in brief in below:
 Political factors: It is related to those factor of the Pestle analyses which deals with
different types of government policies and the rules in the market. The government of

United Kingdom has develop number of rules and regulation in the market which
promotes the business of the organisation. All the strategies and the rules developed by
the government of UK has an aim to promote the level of corporates in the organisation.
The management of Unilever is one of the most reputed firm of the market which follows
all the rules and regulation in market.
 Economic factors: It refers to those factor of the external market which deals with
different types of economic factor such as unemployment, taxation and many more. It is
very important for the management of the organisation to deal with these issues so that
their business can be run smoothly in the market.
 Social factors: Business is having well known of dwelling have inflexible stimulated
from severa social factors such as societal norms, values, inclinations, purchaser spending
pattern, shared beliefs and electricity structure. It is crucial for the organisation to look at
demographic inclinations properly than provide them products and services to customers
(Bogers, and et. al., 2019). Now customers of UK are the usage of on-line shopping for or
e-change that permits business enterprise to provide its merchandise quickly. Spending
pattern and disposable earnings of customers will be very immoderate in UK that permits
an organisation to gain competitive advantages.
 Technological factor: Technological thing includes technological advancements,
diffusion of technology, innovation and extraordinary factors that help employer to take
better picks and differentiate enterprise agency from extraordinary competitors.
Respective enterprise agency uses social media advertising and marketing research and
technological innovation to provide spread agency popularity among considerable market
and provide better extremely good products and services to customers. UK is the primary
research and development of county. that enables employer to perform its operations with
overall performance and financial machine gives terrific opportunity to the enterprise
agency.
 Legal factors: There are numerous crook pointers and rules which is probably introduced
via the government of UK which they want to be fulfilled via their business enterprise
which they want to carry out their manner in their United Kingdom with their overall
performance and efficiency. Implementation or evaluation of these criminal pointers
assists business enterprise to avoid intense troubles and gives competitive advantages

(Anatolievna and Anatolievna, 2018). There are some criminal pointers at the side of
consumer protection criminal pointers, highbrow belongings criminal pointers, employee
protection criminal pointers that allow business enterprise to run business enterprise
operations properly with out handling any crook complications.
 Environmental factors: Growing environmental attention further to regular changing
climate or environmental conditions make it vital for corporation to study all factors of
environment in proper manner. It is important for organization to examine all
environmental necessities and related criminal pointers and pointers that extrude from
one market to another. Organization adopts several strategies which consist of renewable
technologies, recycling and waste manage techniques further to beautify using
inexperienced cloth to offer its products. It lets in organization to shield environment
from dangerous impacts and keep organization robust photograph in market.
A review of an organization’s strategic plan (Business Plan), providing an action plan for the
organisation on the basis of a change in either the internal OR external environment. (The
Business Plan should be included as an Appendix)
Executive Summary:
The management of the present organization has contained large number of managers are present
which has used their skills an ability to make the organization more competitive, it is one of the
most important and valuable function of the managers if they want to manage the organization
and to develop effective strategies in business.
Vision: One of the greatest vision of the company is that they try to develop effective innovation
and communication skills in their company which enables the management to becomes more
competitive in the market. The management of the organization wants to developed effective
research and development department in their organization which helps to make effective
innovation in the organization.
Mission: The management of the company wants to become effective and leading organization
of the world. The founders of the company try to make the organization more competitive in the
market.
Objectives:

 One of the important objective of the company is to enhance the satisfaction level of the
employees in effective manner.
 To increase the sale of the company by 2 percent in the next quarter which helps to
increase the funds of the organization by large number (Ivanova and et. al., 2019Ali and
Anwar, 2021).
SWOT Analysis:
It is related to those analyses of the organization which helps to evaluate the internal factors.
There are four factors are present in this analyses and the brief discussion the same are given
below:
Strengths:
 One of the most important and valuable strength of the company is financial position of
the organization. It helps the company to use any strategy in their management.
 The another strength of the company is the use of advance technology in the
organization. It enables the organization to become up to date which helps the
organization in effective manner.
Weaknesses:
 One of the biggest weakness of the company is that the employee turnover of the
company is very high which enables the management of Unilever to find the difficulties.
 There are large number of organizations are present in the market which creates stiff
competition for the management of Unilever.
Opportunities:
 The taste and preference of the customers are shifted towards the use if healthy products
which is the part of business model of the organization.
 The government of UK has provided many chances of growth to their organization which
helps the Unilever to develop effective and valuable growth.
Threats:
 The greatest threat for all the businesses of the organizations is covid pandemic which
enables the management to operate their business in effective manner.
Action plan
Producing a plan which identified opportunities to improve own skills in the development and
use of resources in own specialist area

Aspects for
development
Current proficiency
(Out of 10)
Desired
proficiency
(Out of 10)
Actions to improve Time period
Internet of things 5 10 There are different types of
organisation are present which
has developed this technology.
It is very important for the
organisation to straighten their
research and development
which helps to improve the
technology.
3 months
Effective human
resource
6 10 Provide effective and valuable
strategies for the organisation
which helps to improve the
human resource of the
organisation.
2 months
CONCLUSION
From this above report it has been concluded that for any organization it is very important to
prepare strategy for their organization so that it will effect the organization for development and
growth in the market. This strategy is very important because if management will not prepare the
strategy then organization will not able to survive for long term in market and they will not able
to compete their competitors in market. This report has conclude the brief explantation on
strategic management and it also conclude the process of preparing effective strategy for
organization. This report also conclude the the impact the internal and external environment of
an organization and it also conclude the review of strategic plan.

REFERENCES
Books and Journals
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21.
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systems into unified management system of enterprises. Calitatea, 20(171), pp.3-8.
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strategy: Cross-fertilization to mutual advantage. Regional Studies, 54(5), pp.647-659.
Bell, R.G. and et. al., 2018. From the guest editors: Opportunities and challenges for advancing
strategic management education. Academy of Management Learning &
Education, 17(3), pp.233-240.
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perspective. California Management Review, 62(1), pp.77-94.
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technological development. Journal of Competitiveness, 11(4), p.40.

Keding, C., 2021. Understanding the interplay of artificial intelligence and strategic
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pp.91-134.
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system of investment activities of companies. Academy of Strategic Management
Journal, 18(4), pp.1-5.