Strategic Management of Pro-go Pty Ltd

Running head: Strategic Management
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Strategic Management
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Strategic Management1
Executive Summary
The project focuses on the strategic management procedure to be analyzed for Pro-go Pty Ltd.
Strategic report is to be prepared and a roadmap of next 5 years is segmented for the company. It
is also focused on different sorts of features provided by the company in manufacturing camera.
Firstly, Privacy of the company is analyzed, which issues the proper confidential mechanism of
the company. Secondly, technological advance of the company is discussed. It focuses about
technology they have and technology required by them in order to enhance better performance.
The internal environment of the company is quite ethical and friendly in nature. But, some
segments needed to develop for future growth. Several connected devices of camera are
discussed, it mainly advices to incur internet data packs such as 3G and 4G need to develop.
Adjacent products and adjacent market discussed in order to explore the right way in business.
Lastly, recommendation uploaded in order to future progress of the company.

Strategic Management2
Table of Contents
Introduction......................................................................................................................................3
Aim..................................................................................................................................................5
Discussion........................................................................................................................................5
Conclusion.......................................................................................................................................8
Recommendations............................................................................................................................9
References......................................................................................................................................12
Appendices....................................................................................................................................15

Strategic Management3
Introduction
Pro-Go Pty ltd is an Australian based company, which indulges of manufacturing high
quality based cameras. It is located in Victoria, Australia. The organization was founded back in
2004. The company always had high demand in the market for its unique quality of goods. They
focus on innovation, technology driven standards, which helps to enhance higher revenue than
other do. The project focuses on making strategic plans for making betterment of the company
and ensuring a better roadmap for the next five years. During the previous year, the company had
an unexpected downfall, due to increasing technology of smartphones. The camera company
started to fell behind and sales have halved from the previous day. As the cameras of the
company busted into flames, the largest customer of the company decided to end the contract
under the company’s sales agreement. As the target customer cancels the contract, stakeholders
and directors analyzed that the future is in danger. They decided to up the notice that the
customers are not satisfied with the performance of the products because the technology, which
used while manufacturing is not upgraded and is not feasible by the end customers to use it as the
price was quite hefty to bear. Whereas smart-phones have better technologies and is quite
superior to use because it is more portable in nature and price structure of phones are quite less.
To resolve the issue several plans are structured to introduce in coming times, privacy
legislation is required to address more by the company to keep the plans and procedure within
the organization.. The connected devices of the product has been discussed, which is going to
implement new items along with the previous one to attract customers effectively. Adjacent
business or product of the business has been discussed to diversify the business, which helps to
incur more revenue for the company. Lastly, recommendation is given for the future planning
and effective implementation of the business.