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Solution Strategic Management Assignment

   

Added on  2021-02-20

16 Pages4731 Words46 Views
Business DevelopmentFinancePolitical Science
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STRATEGICMANAGEMENT
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Table of ContentsINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................13. Business Environment's Strategic Analysis.................................................................................13.1 Pestel Analysis.......................................................................................................................13.2 Value-Chain Analysis............................................................................................................23.3 Swot Analysis........................................................................................................................43.4 Porter Five-Forces Model......................................................................................................44. Strategies at Functional-Level.....................................................................................................54.1 Evaluation of Functional Level Strategies.............................................................................54.2 Recommendations for Senior-Level Management................................................................65. Strategies at Business-Level........................................................................................................65.1 Evaluation of Business Level Strategies................................................................................65.2 Recommendations for Senior-Level Management................................................................76. Strategies at Corporate-Level......................................................................................................76.1 Evaluation of Corporate-Level Strategies..............................................................................76.2 Recommendations for Senior-Level Management................................................................77. Analysis of Technological Impact...............................................................................................87.1 Adoption process of globalization to expand Business operations........................................17.2 Modern technology to sustain competitive market..............................................................1CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
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INTRODUCTIONBusiness organization is the single or individual identity which handle by the two or morethan two person. It is a commercial process which provides services, products to the endsconsumers. A business organization offers legal framework that defines the company structure,profit dispersal and liability risk. It is basically an analysis done by the company which includesmonitoring and evaluating the outcomes from the policies implemented. As the environment isdynamic the plans and policies need to be changed according to it to survive in the market byassessing the environment both internal and external.This report highlights the concepts of business plan in an analytical way through thestudy of environment. Analysis of business through various models such as SWOT, PESTEL,etc. along with their impacts is mentioned and also the adoption of various strategies for Zodiacbusiness at different levels such as functional, business and corporate level and the evaluation ofthe same through market study is being mentioned for making a strong base in the market. TheWarehouse group is the retail firm that offers grocery and non grocery both kinds of products.Last year it has sold the products worth of 99 million. It is operating in more than 240 locationsand also it has 2 distribution centres with 13 online stores. Objectives: The Warehouse New Zealand's objective is to enhance its performance indelivering the best and quality products and services to its targeted customers which in turn helpsin development of product as well as profitability(Ruff, 2015).Mission: The ultimate strive is to be a global leader by providing technological advancedservices and survive in the competition through providing good quality goods and services,together with gaining competitive advantage.Vision: Its vision is to be globally recognized organization which provides the bestsolutions to the targeted customers and delivery of the services by the highly skilled employeesof The Warehouse(Panico, 2017).PART 13. Business Environment's Strategic Analysis.3.1 Pestel AnalysisIt is a strategic tool in which the macro level environment factors are studied of TheWarehouse New Zealand which includes Political, Social, environment, etc. and their direct1
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impact on the organization. And also the challenges it has to face to make a strong base in themarket.Political Factors:The Warehouse New Zealand expose itself to Political environment ofdifferent countries by serving in various their and also has to face diversified risks in relation totheir operations at different places. Retail industry of NWZ gets affected by political fluctuationvery badly, changes in norms and trade polices create problem for the retail business and theysometimes fail to run business systematically. For gaining competitive advantage it has todiversify the risks such as instability of politics, taxation rates, bureaucracy and governmentsinterruption in warehousing business, etc. in a systematic manner according to the country'senvironment(Makaci and et.al., 2017).Economic Factors: Growth of an economy, its inflation rate, rates of foreign exchange,interest rates can have an impact on The Warehouse New Zealand in many ways. Economiccondition of NWZ is good and people have adequate income sources hence The warehouse firmcan get benefit from this. Therefore, the company can use the rate of growth as a positive factor.And through proper study on basis of preferences of consumers , forecasting growth can help inmaintaining its position in the market of retail industry.Social Factors: It has to understand the targeted markets and customers, their cultures,attitudes, references, etc. and design a systematic in accordance to that, so that they can serve thebest to the targeted customers in delivering quality transporting and logistics services. Thewarehouse firm has to ensure the needs of people, they have to look upon the lifestyle ofpopulation and accordingly it has to offer them retail items.Technological Factors: Technology change is very fast and it directly impacts on thegrowth of the company. Proper study is necessary for getting the best technology in terms ofArtificial Intelligence which are used by its competitors as well, that might not obsolete in ashort span of time(PESTLE Analysis and When to Use it, 2019). This can be done by researchand development of technology, its impact, structure for cost, its rate of diffusion, etc.Environmental Factors: Each and every market has its own standards of environmentwhich includes factors such as laws for environmental pollution, management of waste,recycling, etc. which needs to be followed. Proper evaluation of the factors in different marketcan help The Warehouse New Zealand in gaining the competitive advantage.2
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