Strategic Management: Reflection

Running head: STRATEGIC MANAGEMENT
Strategic Management: Reflection
Name of the Student:
Name of the University:
Author’s Notes:

2STRATEGIC MANAGEMENT
The overall experience of simulation of the Delta Corporation had been struggling because the
company had to be sold to a private investor for a higher share value. The main aim of Delta /
Signal Corporation was to invest in the future because it had losing its market share. Increasing
its performance was important but it was challenging because the costs had been increasing. In
the first period, the main focus was to invest in its internal process whether by recruiting and
training initiatives, enhanced infrastructure and research and development. After, period 1 we
were capable of implementing trade campaign programs, there was steadiness in growth until
period 3 till we started making major profits through gross margins, sales and asset turnover
because of innovation.
I preferably chose financial strategy because to gain market share, company’s market standing
based on profit margins is important. Delta / Signal Corporation had to improve in areas of
marketing, innovation (research and development), total quality management and reaching out to
customer. The basic idea was to be visible in front of its competitors. All I could wish was to
make the company stand out by differentiating from competitors’ through a quality makeover of
the product of luxury segment.
The objectives were framed from innovation and finally integrating the partnerships with the
customer in the long run. Initially the progress had been slow but with continuous efforts in areas
like customer segments, marketing and innovation areas of new designs wear resistant parts
further developed the customer’s taste in the market of luxury segment. As per my analysis of
running the strategy mapped, innovation and research and development changed the sphere of
the company in the competitor’s market with immediate effect on the customers.