Strategic Management Strategic Management Strategic Management Name of the Student Name of the University Author Note

Running head: Strategic Management
Strategic Management
Name of the Student
Name of the University
Author Note

1
Strategic Management
Executive Summary
The report concludes about the different marketing strategy of the company. It is based upon
GrainCorp Limited which is an agriculture-based company carrying its business in Australia
and New Zealand. It shows about the company SWOT and PESTEL Analysis also show the
recommendation which company should follow while carrying its business activities.

2
Strategic Management
Table of Contents
Introduction................................................................................................................................4
Overview of the Company.........................................................................................................4
Product line-up of the Company................................................................................................4
Revenue from Business Unit......................................................................................................5
PESTEL Analysis of Company..................................................................................................5
Political Factor.......................................................................................................................5
Economical Factor.................................................................................................................5
Social Factor...........................................................................................................................6
Technological Factor..............................................................................................................6
Environmental Factor.............................................................................................................6
Legal Factor...........................................................................................................................7
SWOT Analysis of Company.....................................................................................................7
Strength..................................................................................................................................7
Weakness................................................................................................................................8
Opportunity............................................................................................................................8
Threats....................................................................................................................................9
Recommendation......................................................................................................................10
Conclusion................................................................................................................................10
Reference and Bibliography.....................................................................................................11

3
Strategic Management
Introduction
Strategic Management help the company to make different kind of plan for the
business house. Each company makes different strategy so that it can able to get an edge in
the market and can earn more amount of revenue in the same. It help the company to achieve
its goal and objective easily and effectively (Abdel-Basset, Mohamed and Smarandache
2018). The report is based upon the company name GrainCorp Limited and its show different
aspects of the company, as it show how the company is able to manage its business operation
as well as how the company is making different strategy in the business. It contains the detail
of internal analysis of the company as well as external analysis of the same.
Overview of the Company
The assignment is based upon the company GrainCorp Limited which is Australian
Limited, it able to carry its business operation all over the Australia. The company core
business is storage and receivable grain and also some similar business commodities in the
company. The company is also having a diversification of business as it also able to carry
activities like logistic and marketing the commodities for different individuals. The company
was founded in 1917 and its having is headquarter in 175 Liverpool Street Sydney, Australia.
Product line-up of the Company
The company provide its product to different manufactures so that they can make
proper utilization of the product and able to create finished product from the same. It able to
provide an extensive range of product which include specialist fats and oil designed so that it
can meet the requirement of each manufacture as a whole (Andrei and Prisecaru 2014). The
product in which the company deals is bakery product in both Australia and New Zealand,