Ask a question from expert

Ask now

PM 303 Strategic Management Assignment

16 Pages3709 Words150 Views
   

Strategic Management (PM303)

   

Added on  2020-04-21

PM 303 Strategic Management Assignment

   

Strategic Management (PM303)

   Added on 2020-04-21

BookmarkShareRelated Documents
Running head: STRATEGIC MANAGEMENT Strategic Management Student’s name: Name of the University:Author’s note:
PM 303 Strategic Management Assignment_1
1STRATEGIC MANAGEMENTTable of ContentsIntroduction......................................................................................................................................31. Critical analysis of external environment and industry competition within the outdoor lifestyle clothing industry..............................................................................................................................31.1 External Environment analysis..............................................................................................31.2 Industry competition analysis................................................................................................52. Critically discuss Patagonia’s resources and competencies that can be utilized in competitive advantage.........................................................................................................................................72.1 Organisational Resources......................................................................................................72.2 Organisation Competency Analysis......................................................................................82.3 Competitive advantage of Patagonia.....................................................................................93. Critically evaluate the Patagonia’s current mission statement to support its and growth and expansion strategy. Reframe the mission statement for a new strategic change...........................113.1 Mission Statement of Patagonia..........................................................................................114. Construct a SWOT analysis of Patagonia and recommend changes to its current business level strategy..............................................................................................................................124.1 SWOT analysis....................................................................................................................124.2 Corporate strategies of Patagonia........................................................................................13Conclusion.....................................................................................................................................15Reference List................................................................................................................................16
PM 303 Strategic Management Assignment_2
2STRATEGIC MANAGEMENTExecutive SummaryThis report sheds light on the strategic management and initiative of the organisation Patagonia.Patagonia works in outdoor sports clothing and headquarters of the organisation is in California.Patagonia wants to expand its business in the European sector. This report highlights the externalenvironment of outdoor clothing industry through PESTLE analysis and industry competitionhas also been analysed through Porter's Five Forces analysis. Competition is high in this industryand Patagonia believes in environmentally friendly business. They deliver the quality productand they use organic cotton. Resources and competencies of the organisation have been reviewedin order to understand the competitive advantage of the organisation. VRIN framework has beenused in order to judge the competitive advantage. The mission statement of the organisation doesnot highlight the grown and expansion, therefore, a mission statement has been suggested.Finally, SWOT analysis has been conducted and corporate strategy has been reviewed. Twochanges have been mentioned cost leadership and diversification in order to expand into theEuropean market.
PM 303 Strategic Management Assignment_3
3STRATEGIC MANAGEMENTIntroduction Strategic management is the process for an organisation in formulation andimplementation of the strategies. An organisation sets the strategies based on the resources andcompetencies it has (Bohlouli et al. 2017). In this report, strategic management of Patagonia willbe highlighted with analysis of outdoor lifestyle industry. Patagonia is US-based outdoorlifestyle fashion clothing and sports clothing company. The scope of the study is to explore thestrategic management initiatives of Patagonia and functional management policies of theorganisation. In the first part of the report, external environment and industry competition of theorganisation has been conducted. In addition, resources and competencies of the organisationhave been produced. Moreover, the mission and vision statements of the organisation Patagoniahave been evaluated. Finally, a SWOT analysis has been conducted with current business levelstrategies with recommending changes of it. 1. Critical analysis of external environment and industry competition within the outdoorlifestyle clothing industry 1.1 External Environment analysisPESTLE analysisPolitical:Patagonia provides special consideration towards the environmental factors andenvironmental issues are associated with the political bodies. This organisation is trying toexpand the business in European sector and the recent Brexit issue can create a problem forthem. The factors of EU policies and political stability in Europe can impact on the business.
PM 303 Strategic Management Assignment_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Strategic Management of Patagonia : Report
|12
|3272
|84

PM 303 Strategic Management
|17
|4085
|49

Patagonia Pestel Analysis (Doc) - Desklib
|13
|3280
|1676

Strategic Management of Patagonia
|21
|4009
|346

Strategic Management Analysis of Patagonia
|13
|3304
|433

Strategic Management in Patagonia
|16
|3640
|260