Strategic Management Report PESTLE Analysis

Added on - 21 Apr 2020

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Running Head: Strategic managementStrategic Management
Strategic ManagementExecutive SummaryThe main aim of the report is to give focus on the strategies that can assist Godiva tooutperform with the competitors. This report takes into consideration Pestle analysis and Porter 5Force model. In the last phase of the report value chain and generic porter, strategies arediscussed. There are many issues that are identified in the report and also the strategies are usedfor market expansion of the products and services.Table of Contents
Strategic ManagementExecutive Summary.....................................................................................................................................1Introduction.................................................................................................................................................3Macro Analysis............................................................................................................................................3PESTEL.....................................................................................................................................................3Political factors....................................................................................................................................3Economic Factors.................................................................................................................................4Social Factors.......................................................................................................................................4Technological Factors..........................................................................................................................5Legal factors........................................................................................................................................5Environmental factors.........................................................................................................................5Competitors Analysis...................................................................................................................................6Porter 5 Force Model...............................................................................................................................6a.)Threats of New Entrants..........................................................................................................6b.)Threats of substitutes..............................................................................................................6c.)Degree of Industry Rivalry...........................................................................................................7d.)Bargaining power of Suppliers.................................................................................................7e.)Bargaining power of the Buyers...............................................................................................7Internal Analysis..........................................................................................................................................7The Value chain of Godiva.......................................................................................................................8Primary Activities.................................................................................................................................8Secondary Activities.............................................................................................................................8Porter's Generic Strategies..........................................................................................................................9Cost leadership........................................................................................................................................9Differentiation.........................................................................................................................................9Focus.....................................................................................................................................................10Strategic Directions...................................................................................................................................10a.)Positioning strategies.................................................................................................................10b.)Promotion strategies.................................................................................................................10c.)Pricing strategies...........................................................................................................................11Conclusion.................................................................................................................................................11References.................................................................................................................................................11
Strategic ManagementIntroductionGodiva is a chocolate brand that was founded in U.S.A in 1926. It is known as one of thebest manufacturers of the luxury chocolates. These chocolates are purchased to gift on specialoccasions like Birthdays. The company produces seasonal chocolates with special packaging.The packaging in which the product is offered to the consumers is attractive and also thecompany gives emphasis on attracting customers towards the company. The chocolates that areoffered by the company are expensive and also it is available in the Malls. Godiva Chocolatier isa brand that is owned by Campbell's company and also it contributes 6 percent of the totalrevenue on expansion. There are various challenges that are faced by the company in the UKmarket (Garrone, Pieters and Swinnen, 2016).The challenges are related to the increasing level of competition and also threat tosubstitute for products. The concern of the company is to promote an international image of aproduct but as a luxury product. It gives emphasis to the production and decoration of thechocolates by hand and also the attractive designs are taken into consideration by the company.In this report, the main emphasis is given to the strategies that should be considered bythe company to enhance the growth and profitability in the UK market. In the first phase of thereport, the focus is given on the pestle and five force models that will identify the threats andopportunities. The value chain analysis is also discussed by considering the Godiva Company. Inthe last phase of the report, the emphasis is given on the porter's generic strategies and also thestrategic directions and methods are taken into consideration to survive in the competitiveenvironment.
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