Strategic Management in Mark & Spencer

Strategic Management

Table of Contents
INTRODUCTION...........................................................................................................................3
Methods of development.................................................................................................................3
Leadership style...............................................................................................................................4
Change Management.......................................................................................................................5
Sustainability...................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Mark & Spenser was founded in 1884 by Michel marks and Thomas Spencer. Marks and
Spencer Group plc (commonly abbreviated as M&S) is a major British international retailer with
central office in London, England, that specializes in selling clothing, home products and food
commodity, mostly of its own brand name (Durand, Grant and Madsen., 2017). Mark & Spencer
is one of the UK major retailers and around 21 million customer visiting our stores every week.
They sell high quality & great value of clothes along with home products and outstanding quality
food. There are over 76000 employee working under M&S along with 2000 suppliers over world
and also have grown its business on territories overseas. The vision of mark and Spencer is “To
be the standard against which all others are measured” and the mission is to make inspirational
quality accessible to others. The values of Mark & Spencer is to provide good quality and
services by introducing new thing. The latest report ODF the mark & Spencer that it will launch
sausage dog called walter in coming month which will help them in growing their business. At
the time of Christmas they have launched chip shop scarps and shopping scheme returns after
corona virus hiatus and also have shown how their stores can be saved are also deciding to cut
7000 jobs and at the end of 2025 it will close its 2000 stores around the world and will do that
business on digital marketing strategy.
Number of employees – 80,000
revenue- 10.180
Number of stores- 10,181.9 million pound (2020)
Number of countries- 50 countries
Methods of development
There are various methods used by the Marks & Spencer within their organization that
helps them to grow their business. There are various development done by Steve Rows that help
the pompano to take competitive advantages within the market where they are operating their
business (Dvorský., and et.al., 2020). Company implemented the new technology within their
workplace that helps to increase their product and provide better quality in their clothing product.
New technology within the workplace of Marks & Spencer has increase the production but also a

make the easy for their employees in their work. Marks & Spencer also use the new product
strategy where they introduce new product in the woman wear that helps them to grow their
business. They come up with the new product segments and various new designs that helps to
attract the customers and increase their brand value as well. Marks & Spencer also has expanded
their business in the various new markets like Vietnam, Indonesia etc. this strategy helps to
improve the presence of Marks & Spencer.
Strategy is what drives decisions in business. By helping organisations identify their
strengths and weaknesses, an effective strategy will help you decide where your efforts and
resources are best spent. These decisions are crucial in ensuring your business has a profitable
and sustainable future (Teece., 2019). It is necessary for the Marks & Spencer implements the
strategies and their CEO Steve top make strategies to increase their sales and develop new
develop product, so they can take competitive advantages, and they can show their presence
within the market where they are operating their business. Without having the strategies they
cannot accomplish success in their business. Company should always have vision and mission so
employees can understand that what they need to achieve and leaders should guide through the
mission and vision that how they will go to achieve the success within their business make their
company success within the market where they are operating their business. The leadership style
help in making people work with better focus and it helped M&S to achieve good success. They
are focusing into the growth of the organization which can make the business more successful.
Organic development
Marks & Spencer has developed their organic food department where they come up with
the new polices to t provide quality food to their customers. They have set the limited store time
to provide fresh organic food and most of the customers attract toward the Marks & Spencer
because they provide Organic and fresh food.
Store closers- company have recently decided to close their 20000 stores all over the world and
reason behind closing This is to increase the profits by decrease their liabilities. Store that does
not make profits for the company will be closed by the M&S.
Operating new stores
To expand their business more countries, company will look for the developing countries
within the market like Indonesia, chain etc. where they have good opportunities to expand their
business.