Strategic Management

Running head: STRATEGIC MANAGEMENT
Strategic management
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1STRATEGIC MANAGEMENT
Table of Contents
Introduction......................................................................................................................................2
Discussion of the vision and mission statements.............................................................................3
Evaluation of the role of ethics, social responsibility in strategy implementation..........................3
Analysis of the core and non core business.....................................................................................5
Identification of the global strategies..............................................................................................5
Determination of the strategies for diversified companies..............................................................7
Review of the five revenue sources.................................................................................................8
Impact of the internal organizational components in strategic implementation..............................9
Action plan for business integration................................................................................................9
Recommendations and conclusions...............................................................................................10
Reference.......................................................................................................................................11

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Introduction
In the current business scenario, strategic analysis is a major factor to be considered due
to the reason that strategic analysis will be beneficial for ensuring the maximum return from the
market. In addition, the current competitive business scenario is further posing challenges for the
contemporary business organizations, which can be identified by the help of the effective
strategic analysis; these probable challenges can be identified. There are different factors such as
social responsibility and ethical values should be considered in the strategic analysis in order to
cover major business areas (Zott & Amit, 2013). It should also be noted that these factors can be
better analyzed with the large business entities given their diverse business factors. Tata motors
are one of such emerging and large business organizations that are creating ripples in the global
automotive market.
Tata motors are based in India and they are having their presence in South Africa,
Argentina, England and Thailand. Tata motors are also placed in the Fortune top 500 companies
in the world and are also the owner of the legendary British car brands Jaguar and Land Rover
(Tatamotors.com, 2019). Thus, with the ever increasing global presence, Tata motors are
positioning themselves as a competing force in the global automotive scenario. However, they
are also having the need for effective strategic analysis in order to stay competitive relevant in
the highly competitive global automobile sector.
This report will discuss about the vision and mission statement of Tata motors along with
the role of the ethics, social responsibility and environmental sustainability in the
implementation of the strategy. In addition, the core and non core business of Tata motors will be

3STRATEGIC MANAGEMENT
identified and their global strategies will be identified and evaluated. This report will recommend
different strategies for the business diversifications and five sources of revenue will be identified.
Discussion of the vision and mission statements
The mission statement of Tata motors states about offering innovative and sustainable
solutions that will add value to the quality of life for the customers. Thus, the mission statement
of Tata motors involved the innovation as their key operating element. In addition, the value
proposition for the customers is also included in the mission statement that will ensure the long
term business viability for Tata motors. On the other hand, the vision statement of Tata motors
states about becoming high performance organization and becoming the preferred choice of the
customers in terms of efficiency value in germs of solutions. Thus, in the case of the vision
statement also, value proposition for the customers is given the maximum focus, which denotes
that long term sustainability is more preferred over the short term profitability.
Evaluation of the role of ethics, social responsibility in strategy implementation
Ethics are having an important role in the implementation of the strategy due to the
reason that company brand value and goodwill is determined by it. As discussed in the above
section that Tata motors are operating in a highly competitive market scenario and thus brand
value and identity is important for gaining competitive advantages. Moreover, it should be noted
that automobile sector is accused for the ineffective waste management and carbon emission
(Merat & Bo, 2013). In this case, it is the ethical principle and practice that will ensure that
business process will be transparent and fair. In the case of Tata motors, it is identified that the
ethics being followed by them are helping to gain the positive impression and word of mouth in
the market. Hence, in terms of the strategic implementation, positive word of mouth is beneficial