Strategic Management: Analysis of Environment and Globalization

STRATEGIC
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Activity 1 ........................................................................................................................................1
Review of techniques to analyse the environment and assessment of their suitability ..............1
Analysis of micro and macro business environment of business................................................1
Analysis impact of international business environment on business..........................................3
Assessment of benefits, opportunities and challenges of globalisation of organisation ............3
Activity 2 ........................................................................................................................................4
COVERED IN PPT.....................................................................................................................4
Activity 3.........................................................................................................................................4
COVERED IN PPT ....................................................................................................................4
CONCLUSION ...............................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Strategic management refers to an essential tool that reflects the strategic use of the
organisation resources for attaining the business firm goals and objectives. This study is based on
the Marks & Spencer that is multinational retailing company and deals in varieties of product
range like clothing, footwear, shoes, financial services, food etc. In this market analysts of the
small investment bank can analyse the different situation of the organisation in the global market
by using the macro and micro environment techniques. Further it also helps in analysing the
impact of international business environment in the Marks & Spencer and also assess the
benefits, challenges and opportunities of globalisation in the company. This report studied the
nature and significance of CSR to company operating globally. This also involves the moral and
ethical issues faced by firm. It also includes the conflicts between corporate strategy, ethical and
social responsibilities so that these terms are clearly understandable. At last it evaluate the
international operations that may affect the business organisation(Schilling and Shankar, 2019).
MAIN BODY
Activity 1
Review of techniques to analyse the environment and assessment of their suitability
To analyse the techniques for the Marks and Spencer, market analyst can follow the
PESTLE analysis and SWOT analysis techniques. These both models are very helpful in gaining
the high market share because it helps in examine both macro and micro factors. By using the
PESTLE analysis company can understand the various factors and their impact on the business
so that changes can be done accordingly. And the SWOT analysis helps in analyses the internal
strength and weakness with external opportunities and threats so that threats and weaknesses can
be minimised by focus on the external factors and make more emphasis on opportunities to earn
high profits in the global market(Darling and et. al., 2019).
Analysis of micro and macro business environment of business
Micro environment
SWOT ANALYSIS
STRENGTH WEAKNESSES
 The major strength of M&S is the  The weakness of M&S is their poor
1