Strategic Management Analysis of David Jones in Australian Retail Industry

STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
Name of the Student
Name of the University
Author notes

1STRATEGIC MANAGEMENT
Executive Summary
The report is based on the analysis of Australian retail industry and an organization which
operates in the country. The organization that has been chosen for analysis is David Jones.
The financial and corporate performance which has been depicted by the organization will be
analysed. The analysis will also be related to the competitive advantage and the internal
environment of the company. The report will further provide recommendations based on the
strategic option that can be selected and implemented by the company in order to operate
profitably in the retail industry of Australia.

2STRATEGIC MANAGEMENT
Table of Contents
Introduction and about the company..............................................................................3
Market size and trends...................................................................................................3
Corporate and financial performance.............................................................................5
SWOT and competitive advantage.................................................................................7
Strategic options.............................................................................................................8
Changes required for implementation............................................................................9
Structure, Culture Reward system; leadership style related to implementing strategies:
..................................................................................................................................................10
Systems, Skills, and Staff related to implementation of strategies..............................11

3STRATEGIC MANAGEMENT
Monitoring and control required to implement the strategies......................................12
Specific Issues related to Implementation of the strategies.........................................12
Methods of evaluation..................................................................................................12
Analysis and application of external and internal information....................................12
Discussion....................................................................................................................13
Conclusion....................................................................................................................13
Recommendations........................................................................................................14
References....................................................................................................................15