Strategic Management of AirAsia: Industry Analysis, Value Chain Analysis, Ansoff Matrix

This report provides information about the industry analysis of the South East Asia so as to analyse the market capacity of the company to organize its function. The value chain analysis of the company has been discussed to enlighten the reader about the primary and secondary functions of the company. The ansoff matrix framework explains the business strategy used by the company to grow and succeed in the international environment and the practices that they should further use to increase its competence in the external market.