Strategic Management for SMEs

Strategic Management for SMEs

Table of contents
 Introduction
 Introduction of the company
 Definition of strategic management
 Importance of analyzing the business environment
 Impact of internal and external environmental variations using models
 Evaluation of the impact of internal and external environmental variation
 Conclusion
 References

INTRODUCTION
 It is very important for the organisations to make effective strategies
in order to compete in the marketplace.
 Small medium-sized organisation should focus on to grab new
opportunities in the market through which they can increase the sales
of their business. For this report, Bryson hotel has been undertaken
into the account.
 This organisation is based in the UK and is providing various kinds of
hospitality services to the customers.

Introduction of the company
 Bryson is a hospitality organisation that is situated in the Clerkenwell,
Central London. It is a four star hotel that is serving their hospitality
services to the customers.
 They are providing hospitality services from so long in the boundary of
London. This hotel was build in the year of 2016.
 They are now carrying out the operations as a small medium-sized
enterprise which is well established as a hospitality organisation.