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Strategic Management & Sustainability in Tesco - Report

   

Added on  2020-06-04

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Strategic Management & Sustainability
Strategic Management & Sustainability in Tesco - Report_1

TABLE OF CONTENTSStrategic Management & Sustainability..........................................................................................1INTRODUCTION...........................................................................................................................4Background..................................................................................................................................4Market share of Tesco..................................................................................................................4Internal analysis...........................................................................................................................4VRIO analysis..............................................................................................................................5Patents..........................................................................................................................................5Research and development..........................................................................................................6Sales network...............................................................................................................................6Benefits and limitations...............................................................................................................6Pestle analysis..............................................................................................................................7Porter's Five Forces......................................................................................................................8Benefits and limitation.................................................................................................................9Ratio analysis...............................................................................................................................9Key factors of success................................................................................................................11Value chain analysis..................................................................................................................11CONCLUSION..............................................................................................................................11Recommendations..........................................................................................................................11REFERENCES..............................................................................................................................12Books and journals ....................................................................................................................12
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Illustration IndexIllustration 1: Ratio analysis..........................................................................................................103 | P a g e
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INTRODUCTIONStrategic management is the key to the successful functions of an organization in themarket (Becker, S.P., and Et al. 2016). The company function on the goals set under its strategy.The report will cover the results and evaluation of various analysis about the retail giant Tesco.We also conduct a ratio analysis of the company. This report includes the external and internalanalysis of Tesco and its competitive strategy. BackgroundTesco is a supermarket giant in UK with over 28% market share in 2015. The companydeals in wide range of products form groceries to insurance. It has many stores all around theworld serving millions of customers in week (Simon, 2014). And a rich business on the onlineplatform with superior customer satisfaction. Its motive is to provide high quality products to itscustomers at the lowest price possible with a reasonable profit in its hands. Tesco is also theleader in the food and grocery sector of UK. The total assets of the company decreased in thefrom 50 million in 2013 to 43 million in 2016 which shows a decline in the financial strength ofthe company, but it has increased to 45 million in 2017 which shows signs of growth from thelast year. Market share of TescoTesco is the leader in the sector if food groceries and with its wide range of products itcovers a large market of the country. It also covers the sales in the online market with a superiormarketing strategy then its competitors. The company's share has been on hike and low since2014 with decrease of 0.8% from 2014 to 2015. After that, it saw a hike from 27.9% in 2015 to28.2% in 2016. As of July 2017, the market share of Tesco is 27.8% in the market of UK. Thecompany has an average market share of 28% in the UK. It enjoys the highest share in themarket with a strong situation in the current environment. Internal analysisThe internal analysis of a company can be best done through the SWOT analysis. TheSWOT of Tesco. Strength : Tesco is an international brand in the retail market. The company offers a widerange of products all around the world. The company has reputation and brand value tooffer high quality products which gives it a large audience. The convenient mini storeslike Tesco express makes the shopping easier for the customers. The company has a4 | P a g e
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