Strategic Management and Sustainability in AstraZeneca Plc

Strategic management
and sustainability

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
External environment analysis....................................................................................................3
Competitive environment............................................................................................................8
CONCLUSION .............................................................................................................................10
REFERNCES:................................................................................................................................11
Books and Journals:..................................................................................................................11
Online........................................................................................................................................11

INTRODUCTION
Strategic management refers to the process in which management is require to make
effective procedures, objectives and goals for a company in order to enhance the competitive
ability of employees and gain competitive advantage in the market (Makadok, Burton and
Barney, 2018). An organisation is required to have effective strategies so that they can be able to
make effective use of their resources. This requires a company to use their resources sustainably
which will help them to enhance their profitability. This report is going to explain about the
strategic management and sustainability in AstraZeneca Plc. It is a multinational company
having their headquarters in Cambridge Biomedical Campus in Cambridge, England and was
founded in the year 1999. It is a pharmaceutical and biotechnological company which deals in
several products to provide treatment for the major disease like oncology, cardiovascular,
gastrointestinal and many more (AstraZeneca PLC PESTEL Analysis, 2018). This report is going
to contain discussion related to global pandemic and its impact on pharmaceutical industry.
There is use of numerous models that help to strategically analyse the external business
environment.
MAIN BODY
External environment analysis
It is vital to note that Covid-19 has impact on every business organisation. Each and
every company should work in a proper manner so as to deal with the environment. The external
environment is dynamic and huge so a business has to know about the changes taking place in
external environment (Mease and et.al., 2019). It is seen that there are numerous factors in
business environment that influence the working of company. It is seen that AstraZeneca Plc.
Has its operations in various parts of world. It has big contribution in developing Oxford-
AstraZeneca COVID-19 vaccine. The mission of company is to turn the ideas into life changing
medicines that improve life of patient and benefit of society. So, to understand the external
environment, PESTLE Analysis will be helpful.
PESTLE Analysis
It is one of the famous tool that is used to study the external environment of an
organisation. It is seen that there are huge number of challenges that are faced by AstraZeneca
Plc. So by studying its external environment it will be easy for the management of company will

be able to formulate strategies that will help them to deal with the challenges. There are certain
factors such as political, legal, social, technological, economic and environmental that influence
the performance of business organisation. PESTLE Analysis in relation to AstraZeneca Plc. Is
discussed below:
Political factors: Political factors include tax policy, trade restrictions environmental
regulations, and tariffs, reform, also political stability. There is great role of government in
political factors as they can change the policies anytime (Batraga and et.al., 2020). In respect to
AstraZeneca Plc. The organisation is operating in healthcare sector in various countries so they
have to face risk of political conditions of various nations. It is seen that AstraZeneca Plc.
Checks various factors while entering a new market. The company check the rules and
regulations formulated in relation to healthcare sector and then follow all of them to operate
smoothly. The trade relations and tariffs are also analysed. It is analysed that AstraZeneca Plc
makes strong strategies that help them to work by following the health and safety rules and other
important aspects such as pricing regulations, taxation etc. in order to achieve success.
Economic factors: There are various factors that are included in economic factors such
as economic growth/decline, exchange, interest, inflation as well as wage rates, credit
availability, and cost of living. All these factors have influence of the operations of the
organisation. In relation to AstraZeneca Plc, they are able to earn good profits and also
contributes to economy of nation. It is seen that the company gets benefits of various government
initiatives in various of healthcare sector. They work in an effective manner and provide
employment opportunity to various people due to its large scale operations. Also, the company
spends huge money in research and development and work on providing the best to society
(Nádasdi and et.al., 2021). Also, it is essential to consider the situation of Covid-19. The lock
down situation in the country was problematic. But, at the same time AstraZeneca Plc operating
in pharmaceutical industry has not faced any loss. They were able to perform effectively by
gathering opportunities and that enhanced sales. By spending good amount on research and
development and were able to develop vaccine.
Social factors: Society is one of the major part of economy. Each and every business
works to satisfy the customers that are important part of society. There is need to focus on needs
and wants of society and provide the goods accordingly. There is rise in diseases and that leads
to increase in diseases. AstraZeneca Plc tries to understand the attitude and beliefs of society and