Strategic Management and Sustainability in the Pharmaceutical Industry: A Case Study of AstraZeneca

Strategic management
and sustainability

Table of Contents
INTRODUCTION...........................................................................................................................3
Evaluation of UK and Global Pharmaceutical industry.........................................................3
Evaluation of competitive environment of AstraZeneca........................................................6
CONCLUSION ...............................................................................................................................9
REFERENCE...................................................................................................................................9

INTRODUCTION
COVID 19 has handicapped the market across the globe which results in various
challenges in the essential supply chain and an upsurge in pharmaceutical industry. AstraZeneca
is taken as base company. AstraZeneca is a British Swedish multinational pharmaceutical and
biotechnology organisation which is established in 1999 with having headquarter in Cambridge,
UK. They having portfolio of products for diseases such as cardiovascular, infection,
gastrointestinal, inflammation and respiratory. Recently, they have developed Oxford
AstraZeneca COVID 19 vaccine. In this report, it covers various frameworks for analysing the
industry as well as sector critically. It also includes the competitive environment of AstraZeneca.
Evaluation of UK and Global Pharmaceutical industry
PESTLE analysis
PESTLE analysis is a framework for analysing all the macro environmental factors which
has an impact on the organisation. In context to the selected organisation, PESTLE analysis is
mentioned below:
Political analysis: Political factors has a significant role in identifying all the elements
which could create impact on the selected organisation and its profitability. The organisation is
operating in more then dozen nations and also expose itself to various distinct forms of political
environment. The major primary political factor which is affecting is pricing pressure form the
government in countries such as Europe, US. This could be affected by the outbreak as
government would be trying to provide pharma product to citizen a low prices (Zaidi, 2020).
Positive impact: AstraZeneca has opportunity of Brexit for surviving with stable
probability for elevating the market share.
Negative impact: The political pressure of reducing the price hike could lead to
loss for several firms and this could affect the organisation's probability as the firm would not be
able to increase based on the demands.
Economic analysis: COVID 19 has impacted the lives of every individual in a way or
other. The restriction created by COVID 19 has lead to shutting down of many industries and
due to this, the research and development is slowed down.