This document provides a comprehensive guide to strategic management, including the process of determining strategy, conducting a PESTEL analysis, and understanding the importance of change management. It covers topics such as analyzing the internal and external environment, setting objectives, developing an action plan, executing the plan, and evaluating results. The document also explores the PESTEL factors that can impact a company's strategy, such as political, economic, social, technological, environmental, and legal factors. Additionally, it highlights the importance of change management in adapting to external changes and driving organizational success.