Strategic Management for Pro-Go Pty Ltd

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
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STRATEGIC MANAGEMENT1
Executive Summary
The aim of this report is to develop a strategic plan for guiding the Pro-Go Pty Ltd
organization for the upcoming five years, from the company’s Operations Manager’s view
point.

STRATEGIC MANAGEMENT2
Introduction
The aim of this report is to develop a strategic plan for guiding the Pro-Go Pty Ltd
organization for the upcoming five years, from the company’s Operations Manager’s view
point. The company is based in Geelong, Victoria and deals with the manufacturing of high
quality, small action cameras. They stand superior to their competitive brands in terms of
ruggedness and reliability, and uses modern and innovative technologies which are yet
unused by the rivals, and has recorded a continuous growth till the last year, and at present
the company is facing the declining stage of the product life cycle. It has developed
technological and innovative techniques to capture excellent quality videos, nowadays mostly
available in smartphones, and thus has become quite famous in this field, but need to follow
some strategies required to sustain in the market place
Aim
The main focus of the organization will be to stretch the product line as well as
bringing some fresh innovative products in the market through worldwide.
Discussion
1. Three Options
1. Pro Go can follow cost effectiveness by transferring or shifting its labour to some
new regions in order to take strategic actions to tap some new emerging markets globally.
This will also help to distribute the funds of the organization in an effective and efficient
way.
2. Feature enhancement can be introduced in the smartphones, where there will be
features like smart voices and quick stories, which will be a cool feature to attract the new
people in the marketplaces. GoPro QuikStories will in filtering the best captured moments