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Strategic management analysis - Tesco Plc

   

Added on  2021-02-19

8 Pages1729 Words189 Views
STRATEGICMANAGEMENT
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Table of ContentsINTRODUCTION...........................................................................................................................3Q1 Brief Introduction of the selected organization................................................................3Q2 Explain the Analysis of the market environment.............................................................3Q3 Explain the Company industry and the Competitive Advantage of the company............4Q4 Explain the Critical Success Factor, Opportunities And Threat Of The Market..............5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
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INTRODUCTIONStrategic management is the process of setting the strategy and guiding the organization to go onthe same direction. Tesco, is a British company well-known for the groceries and generalmerchandise retailer store chain. This report highlights the PESTLE report of organization.Further this report highlight the Analysis of Industry and sector and in the end it highlights thecritical success factor by the help of porters five model.Q1 Brief Introduction of the selected organizationTesco Plc. trading as Tesco, is a British company headquartered in Welwyn garden city,Hertfordshire, England, UK. Tesco is well-known for the groceries and general merchandiseretailer store chain all across the globe. Tesco has their shop in seven countries including Asia,Europe and ranked first in the UK with the market share of 28.4%. Tesco now looking to growglobally by investing highly in the developing country at initial stage itself which has provenbeneficial for the organization in past also as Ireland, hungry and Thailand are the country wherecompany enter at the initial stage itself and now they are the market leader over their, but it hasalways been difficult for the company to adopt the culture of the new country which follow thedifferent culture than UK countries like Us and India and try it difficult to grow the business as aregion they have to shut down their business from the US in the past.Q2 Explain the Analysis of the market environmentPESTLEPolitical factorAs the Tesco operates in the global market business is very much affected with the politicalfactor as they have to dealt with the flexibility of the Political rules depending upon the country.Tax rates, acts of legislation and of course, the stability of the country it operates in are the fewfactors which impact the organization as a region they have to reduce the profit margin asincreasing the price will eventually hurt the company in competitive market (Ansoff And et.al.,2018).Economic factorEconomic factor are the factor which relates to the economic performance of the country. Factorinclude inflation rate, demand and supply, labour rate etc. Tesco is affected by the labour rate as
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