Strategic Management Tools for Tesla: An Analysis

Assignment 2
Case Study

Table of Contents
Executive Summary.........................................................................................................................1
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Ansoff Matrix.........................................................................................................................1
Mckinsey Matrix....................................................................................................................2
BCG Matrix............................................................................................................................7
Bowman’s Strategy Clock......................................................................................................7
Generic Strategy.....................................................................................................................8
Roger Model...........................................................................................................................9
SAFE Model.........................................................................................................................10
CONCLUSION..............................................................................................................................11
Recommendations..........................................................................................................................11
REFERENCES..............................................................................................................................13

Executive Summary
In this report, it basically focuses on the proper synthesis of the various tolls and the use of
various tools for the purpose to address the challenges. The report involves the analysis of the
tools and its application. Therefore, this report comprises of the different strategic management
tools which comprises of safe model, Ansoff Matrix, Bowman Strategy, Mckinsey Matrix, Roger
model, Generic Strategy and various other tools.
INTRODUCTION
Strategic Management basically involves the organisational resources and its management in
the organisation in a effective manner for the purpose to achieve the goals and the objectives.
The strategic management tools helps in ensuring the business seeks growth in a successful
manner and the organisation is able to meet its need in a effective and efficient manner possible.
In this report the organisation chosen is Tesla which is basically an American Automotive energy
organisation. The organisation was founded in the United Kingdom by San Carlos. This report
will be based on the use of the internal and external analysis tools for the purpose to address the
challenge with the use of tools in order to address these challenges( Hobbs, 2021). According to
the findings, the use of the strategic management techniques and tools plays a very important
role and it is highly recommended to the organisation to use and apply these tools for the purpose
to improve corporate performance. Moreover, it is recommended to the organisation to use the
strategic management tools in the most effective manner and also focusing on becoming
proactive rather than reactive and to make it analyse the actions of the competitors and carrying
out essential steps for the purpose to compete in the market rather than becoming spectators.
MAIN BODY
Analysis by applying tools and theory into practice
1

Ansoff Matrix
In context to Tesla, this strategic tool is basically is considered to be marketing model
which is used by the vehicles manufacturer for the purpose of carrying out strategic decisions.
In context to this tool , it basically comprises of the four different strategy options which are
basically available for the businesses. It comprises of the market development, market
penetration, product development and the diversification. In context to Tesla, the organisation
uses four growth strategies in a integrated way as follows:
Market Penetration: In context to this strategy, it basically comprises of the strategy which
basically aims at selling existing products into the existing markets. In context to Tesla, the
organisation uses market penetration strategy for the purpose to work in a extensive manner. In
context to organisation, the company is focusing on selling its MODEL S, MODEL 3 electric
vehicles, model X and other products such as Inverters, solar panels, monitoring devices,
electrical hardware and much more( Mongkol, 2021).
Product Development: In context to this strategy, it basically depicts development of the fresh
commodities for the purpose to sold to its current market. In context to organisation, the
company engages in new product development in a infrequent manner. The reason is due to
excessive high cost of new product development in power storage sectors and the electric
vehicles (Pasquereau, 2021).
Market Development: In context to this strategy, it basically comprises of searching for methods
in relation to the current commodities. In context to Tesla, the organisation is evaluating various
new markets for the purpose to enter which also comprises of countries like INDIA.
Diversification: In context to this strategy, while following the diversification strategy, the
organisation develops new products for the purpose to introduce them in the new markets. In
context to TESLA, the organisation has used diversification strategy in the last few years. The
organisation was started only as electric vehicles manufacture in the year 2003 and after that
changed their name from TESLA Motors Inc.
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