Strategic Management in Social Networking Industry

STRATEGIC MANAGEMENT
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Table of Contents
INTRODUCTION...........................................................................................................................2
PART 1............................................................................................................................................2
A) What makes company strategy formulation approach emergent and deliberate...............2
B) Development of strategic management importance for major players in social and micro
blogging networking industry.................................................................................................4
PART 2............................................................................................................................................5
A) Critical evaluation of competitive environment of Twitter...............................................5
B) VRIO model to identify strategic capability of Twitter....................................................7
PART 3............................................................................................................................................9
A) Critical analysis of Twitter’s current tactics and develop range of practical alternative
further strategies.....................................................................................................................9
B) SAF strategic model and right strategy for company which they can use in the future..11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14
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INTRODUCTION
Strategic management is the tactic utilize of an organizational resources to reach
business’s aims and objectives. It requires reflection of procedures and processes within an
company as well as external elements that may affect how a firm functions within specific
market or industry. It is also consider as ongoing planning, monitoring, examine and assessment
of all essentials an organization needs to meet their set goals. The current study will base on
Twitter, which falls under category of the biggest social media platforms in the whole world. It is
a global platform for people self expression and communication in real time, it caters a network
that connects millions users to other, information, opinions, ideas and news. This assignment will
explain things that make organization strategy formulation approach both emergent and
deliberate and also explain importance of strategic management development for companies in
social networking and micro blogging industry.
Furthermore, this study will critically analyse competitive environment facing firm in
social networking sector, examine strategic ability of company using VRIO concept and also will
critically analyse organization current strategies. It will define range of practical alternative
further tactics for possible adopting by firm. Moreover, this report will explain SAF strategic
model and justify strategy that is appropriate for Twitter in further.
PART 1
A) What makes company strategy formulation approach emergent and deliberate
Twitter is one of the most popular social media platforms; Twitter, Inc serves its services
to their users include live commentary, live conversation and live connections. With clear aim
firm work and develop their strategies in effective manner. The goal of its business is to connect
people and permit them to share their thoughts with a large population. In order to enhance
performance and productivity level even better organization follow the process of strategy
formulation in systematic manner. It can be said that management and leadership within firm
makes strategy formulation approach both deliberate and emergent, they use these things because
it permit company to systematically and effectively manage several different business strategies,
plans and techniques that it makes utilise of.
High administration and leadership of company is needed to develop and implement their
business tactics utilise deliberate method. It allows Twitter to create other operational strategies
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in effective manner. By using emergent and deliberate tactics organization enhance their
operational efficiency rather than before.
Deliberate approach-
This strategy includes management group specifying effective actions that Twitter should
be taking to achieve specific aims (Kopmann and et.al., 2017). It top down method usually
included certain form of planning and choices that are made based on some estimation of what
may happen in further. It is vision towards tactic formation in strategic management in
companies that emphasizes benefits of acting purposely. This approach is highly useful and
valuable towards efficient strategic management operations of firm within social networking
sector. It requires organization to effectively plan, budget and implement their business tactics
over span of an era, refining and managing venture tactics at key annual points. This strategic
formulation needs firm to invest their valuable resources towards creating a strategy that is
especially made for its company.
It helps to increase decision making process of Twitter and allow them to take effective,
productive and competent judgement in context of development of organization strategies which
can permit management to continue to successfully manage their business in social networking
industry for longer period of time.
Emergent approach-
This approach is the view that tactic emerges over time as intentions collide with
changing reality and accommodate. Emergent approach is more grass roots, front oriented
method where solving current business issues leads to new tactics (Zieba, Bolisani and Scarso,
2016). Along with above approach of strategy formulation, this is also quite beneficial and
helpful in regard to Twitter. It permits management to effectively analyse current market needs,
requirements and demands as well as preferences of consumers. With the help of this approach
manager and leader can examine customer’s demands of target users in external markets, it can
aid management and leadership of firm to create and design effective strategies that can help
these things for increased productivity, performance and profit margin as well as consumer’s
satisfaction of organization. Through this method, Twitter can include specific attributes and
characteristics to its social media platform so that it can efficiently satisfy demands, requirement
and needs of customers. It also allow firm to retain new customers or users for their channel in
an easy, systematic and effective manner.
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