Strategic Management of Marks and Spencer

STRATEGIC
MANAGEMENT

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................4
INTRODUCTION ..........................................................................................................................4
Overview about the organisation ...............................................................................................4
External analysis ........................................................................................................................5
Internal analysis .........................................................................................................................8
Identification of competitive strategies ....................................................................................10
Strategic directions ...................................................................................................................12
CONCLUSION AND RECOMMENDATION ............................................................................13
REFERENCES .............................................................................................................................15
Books and Journal ....................................................................................................................15

EXECUTIVE SUMMARY
Strategic management can be termed as an extremely significant competent that involves
the constant planning as well as implementation of strategies that can render growth as well as
development of the business enterprise. The human resources also play a vital role in the
assistance of the strategies formed by the business institutions. The aim of the report is to
provide clear and in depth understanding about the strategic management process of Marks and
Spencer and the efforts of its HR team in order help the firm to accomplish its strategic
objectives in an efficient manner.
INTRODUCTION
Strategic management can be defined as an integral process of management that
facilitates an appropriate path to the business enterprises so as to accomplish their long and short
team objectives. Strategic management allows the business institutions to acquire and optimise
strategic benefits over their potential competitors or rivals within the business environment. The
concerned report highlights upon the strategic management process of Marks and Spencer and
the contribution of HR personnel in the same (Ketchen and Craighead, 2020). The success and
the stability of the business firm depends upon the actions and behaviours of the manpower
facilitating their services in the same. Hence, it becomes very prominent for the human resources
to exercise competent and effective strategical operations within the business setting.
The respective report incorporates the external analysis as well as internal analysis of
Marks and Spencer. It reflects upon the determination of competitive strategies implemented by
the Marks and Spencer in the business environment. The report also details about the strategic
directions that can provide the necessary assistance in the development and expansion operations
of the business firm in the future run.
Overview about the organisation
Marks and Spencer is a British international retail business enterprise. The company was found
in the year 1884 the contribution and efforts of Michael Marks and Thomas Spencer. The
respective business institution is headquartered in London, United Kingdom. Marks and Spencer
is involved in the sale of lingerie, casual wear, mean wear, women clothing, beauty products and
services, children's wear, home appliances, food products etc. It is one of the leading brands of