Strategic Plan for Big W Company: Analysis of Strategic Issues

STRATEGIC
MANAGEMENT
BIG W

Introduction
• The purpose of this presentation is to present the
strategic plan for Big W Company to analyse the strategic
issues that are raising challenge for it.
• To analyse the strategies the presentation has performed
the external as well as internal audit of the company.

Overview of Big W
• Big W is one of the divisions of Woolworths Limited which
is one of the leading supermarket chains of the Australian
market. As per the reports of 2019, Big W operated
around 182 stores (Woolworths Group, 2019).
• Big W is the discount department store chain of Australia
established in the year 1964

Porter Five Force Framework
Porter five force framework is a strategic management tool
that guides in defining the competitive landscape of every
industry (Indiatsy, Mwangi and George, 2014). The five
force of the framework are:
• Threat of Substitute Products – The threat of this force is
low due to unavailability of substitute of daily consumable
products.
• Threat of new Entrant – This threat is low due to
availability of huge players in the market which restrict the
entry of new players.