Strategic Management Analysis of Netflix using PESTEL and Porter’s Five Forces Model

Running head: STRATEGIC MANAGEMENT
Strategic Management
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STRATEGIC MANAGEMENT
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Executive Summary
The report has assisted in the analysis of strategic management analysis of Netflix with the
help of the both PESTEL and Porter’s Five Forces Model Investigation. The different
strategic capabilities of the company Netflix have been identified that helped in
understanding the different risks and threats which can influence the growth of company in
positive or negative manner. Furthermore, the business level strategies of the company have
been able to improve their brand image of the company in a positive manner.

STRATEGIC MANAGEMENT
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Table of Contents
Introduction and Background of Study......................................................................................3
Netflix’s External Environment.................................................................................................3
Five Forces Analysis of Netflix.................................................................................................5
Business Level Analysis of Netflix............................................................................................6
Strategic Intent of Netflix...........................................................................................................6
Conclusion..................................................................................................................................7
References..................................................................................................................................8