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Strategic Management of Uber Company

   

Added on  2020-06-04

15 Pages4660 Words180 Views
Political Science
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StrategicManagement
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Executive SummaryStrategic management is the essential part of the organisation that undertake the essentialactivities to enhance the company value and productivity level. Moreover, it brings newopportunity and growth in terms of making good outcomes and productive level of growth.Present study will be summarizing the overall importance of strategic management on the casestudy of Uber. It explains the factors challenges faced by the company during promotions.Overall, study also consider and taking care of good things and better resources.
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Table of ContentsINTRODUCTION ..........................................................................................................................1UBER's Business Environment.......................................................................................................1Key success factor..................................................................................................................1Success factors .......................................................................................................................1Factors Affecting UBER .......................................................................................................2Appraisal of the organisation strategy.............................................................................................5Business canvas model ..........................................................................................................5Value chain model analysis....................................................................................................7Resources and Capabilities.....................................................................................................7Strategic proposal.............................................................................................................................7CONCLUSION................................................................................................................................9REFERENCES .............................................................................................................................10
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INTRODUCTION Strategic management is the most crucial and effective process, it is the formulation andimplementation of the major goals and initiatives taken by the company. The main purpose of thestrategic management is to make the effective business plan in order to grab the customerattraction and with compete with other rival companies. Present report will base on strategicmanagement of Uber company. It is the most impressive and high earn start-up in the worldamong other companies such flip kart, Pinterest, Dropbox etc. this report will discuss about theUber business environment in order to determine the best possible action. Further apart it alsowill explain about the appraisal of the organisation strategy through which they grab the marketattention. Besides, it will also discuss about the issues and development of strategic proposal ofthe company. UBER's Business EnvironmentKey success factorSuccess factors Business environment is the environment which is dynamic and unstable in the businessscenario (Aihara and et.al., 2017). It includes external or internal environment of businessorganisation such as political, legal, social, environmental, ecological, technological etc. theseare the external environment which affect business environment. Along with that, internalenvironment is the another environment which affects business functions and growth such ascustomers, employees, suppliers, government, shareholders etc. these are the internalenvironment which impact on the business activities. Business organisation adopts models inorder to determine the negative and positive impacts. For analysing the external environmentcompany adopts PESTLE analysis. Besides, in order to analyse internal environment companyadopts Porters Five forces model. Uber is the Cab providing company through which theyprovide different services to customers like high deep seated cars with luxurious cooling servicesalong with Wi-Fi services (Augusto, and Souza, 2017). Besides, there are some competitors andeconomic environment affect the business services or growth, to determine all thoseenvironmental issues in service industry needs to analyse external environment.Uber is the well knowing taxi company that has been providing new plan and strategies.This gives new way of learning and presenting good goals and set the strategic criteria in front of1
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