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Strategic Management | Assignment

   

Added on  2020-03-23

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Running head: STRATEGIC MANAGEMENTStrategic ManagementName of the StudentName of the UniversityAuthor’s note

1STRATEGIC MANAGEMENTExecutive SummaryThe purpose of this assignment is to understand the case study that has been provided and analyze the strategic management decisions and policies taken by the company that has been mentioned in case study. Coles is one of the leading retail companies in Australia as well as in the world. The issue that has been discussed in the case study is regarding the rising competition in the market due to the entry of new large scale entities like Aldi. The strategic management decisions of the company are analyzed in the assignment along with the analysis of the micro andmacro environment.

2STRATEGIC MANAGEMENTContentsIntroduction......................................................................................................................................3Macro environmental analysis.........................................................................................................4Industry analysis..............................................................................................................................5Life cycle stage of the industry....................................................................................................5Porter’s five force analysis..........................................................................................................6Company analysis............................................................................................................................8Resource and capabilities............................................................................................................8Core competencies.......................................................................................................................8Competitor analysis.........................................................................................................................9Strategy analysis............................................................................................................................11Conclusion.....................................................................................................................................11Reference:......................................................................................................................................12

3STRATEGIC MANAGEMENTIntroductionColes is a chain of supermarkets that operate under the parent organisation Wesfarmers.The company has a long history of more than 100 years of service. In April 2014, the companyhas. Established by George Coles the company has it’s headquarter in Melbourne. In 2016, thecompany was valued at 33 billion. With time and strategic management plans the company hassuccessfully established itself as one of the leading supermarket brand in the country, there are anumber of store format of Coles (Coles.com.au, 2018). The company’s strategic managementdecisions and policies are based on three aspects quality, service and value. Coles has continuedto deliver quality products, outstanding customer service and premium value to the consumers.The company has a number of products in the private brand that supplies grocery items; thecompany also has special diet items. The company operates on the basis of the triple bottom linebusiness model and recognizes the societal, environmental as well as financial responsibilities(Coles.com.au, 2018). Following are the objectives of Coles: To strive towards a sustainable futureTo build valuable relation with the customers with premium customer service and highquality products at reasonable priceTo create job opportunities in the localities and therefore contribute significantly towardsthe economy of the countryTo encourage Australian farmers and Australian grow (Coles.com.au, 2018)The company operates in two industries retail industry as well as grocery industry, thecompany has a number of store formats that operates in several parts of the country, and there arealmost 1400 stores which include Coles and Coles express format. The company has a range ofgrocery items that are manufactured under the brand name, the price of the products are kept inthe reasonable range in order to cater to the target market. The issue that the company has beenfacing in the recent times is that the competition in the market has become intense and there arenew innovative forms of market place that is being developed by new entrants in the market. Themajor competitor in the industry is Woolworths and Aldi. The company has been strategizing tokeep up with the changing dynamics of the industry as well as the requirement of the customers(Coles.com.au, 2018).

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