Strategic Management Individual Report for Unilever PLC

Strategic management individual report

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Strategies for the company.....................................................................................................1
Evaluation of internal and external variation on Business.....................................................4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Strategic management is referring as the process and procedure which is focus on
preparation and execution of objective and goals by the management of firm. It generally
underlying the resource and assessment of different factor that is essential in the working of
business. In addition, in the consideration of such factor, the management of firm introduced the
various policies and strategies for achieve organisational goals. It also discussed in the report that
show the various process that is used by organisation to determine their strategies. The report
usually covers as the chosen firm that is Unilever PLC (AL-Dweikat, and Nour, 2018). It is
defined as company that is associated in the British Multinational FMCG company that is
headquartered in London. The company offer wide range of product to its customer. It is largest
producer of soaps in world. It is also including the SWOT and PESTLE analysis of the Unilever
PLC. An organisation strategy plan is also cover in report which is help to show that it helps to
improve the performance and achieving target goals (Buehring, and Liedtka, 2018).
MAIN BODY
Strategies for the company
Ansoff’s Matrix:
It is referring as the process that is taken by firm for identify the business strategies for
their future growth and development. It analysed different factor that is essential for the
improvement of performance of the company. The company matrix of the Unilever PLC is well
discussed below:
Market penetration: The company is launching different good and service and entering
in number of various product lines for enhancing the market penetration. This is also analysed
that they are well contributed towards success of company in the previous decade. It is useful to
develop strong customer base for their firm product and service. As per this, the company is not
focused on selling the few customers which is also show the importance for economics of scale
in the FMCG (Elbanna, Al Katheeri, and Colak, 2020).
Product development: It is also related with taking into the innovation and creative ideas
which is showing the company launches that is regularly in order to attract the customer. The
company started their own business with only soap. In addition to this, the Unilever currently
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offer the wide range of product to customer which is also help them to maintain loyal customer
base. It is also help the company in order to achieve growth and show high rate of expansion.
Market development: Unilever is entering in new geographical market to expand
business with the vision to enhance sale of the firm. The company initially was doing the
business which is based on Europe. In addition, the company is well operated in various
countries that is more than 150 countries that show the presence across the world. It is also focus
on the company that is well operated with the help of market development strategy. It is also
mentioned that company is usually managed the loss of one sector from the productivity and
profitability that is well related with other sector.
Diversification: The company is usually taken which has been focus on acquisition and
showing the collaboration. As per this, the diversification by the Unilever that is Tatcha LLC and
seventh generation since that they are mainly working in term of cosmetic industry. The
company has enhanced the product various business units the last decade which is based on dairy
brand and other refreshment brand (Galleli, and Junior, 2019).
Bowman strategy clock:
It is referring as the framework which is used by operation for business for proper
positioning of it that they show the product according to price and evaluated values. It is usually
show that eight clock position elaborate the various strategies that is useful for firm. The analysis
on Unilever is well discussed below:
Low price and low value model: It is also referring as the strategical tool that have focus
on the low price and low values product that is helpful to gain the higher customer base by
targeting a specific group for product. It is useful for firm in order to gain the competitive
advantage in the current market.
Low price: This is strategy focus on lowering the price of product in order to make the
proper attraction towards customer. The margins of company get reduced due to minimisation of
prices. The chosen firm for report that is Unilever can maintain affordable pricing of their
product so that it can enhance level of sales of firm. It is also help to show the company in help
to improve profit margin of occupational.
Hybrid: This strategy usually involves the balance between low price and show the
aspect of differentiation. As per this, Unilever generally target the cost of customer who turn to
product. It is also combine that show differentiation in order to design the low cost for gaining
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