Strategic Management: Balanced Scorecard Approach

This report provides an overview of the balanced scorecard approach in strategic management, focusing on a case study analysis of Chadwik company. It discusses the issues related to excessive emphasis on financial outcomes and the importance of project management. The report also explores the impact of surveillance on employee empowerment and innovation.

Strategic management

Table of Contents
Introduction................................................................................................................................3
Answer to DQ 1.........................................................................................................................3
Answer to DQ 2.........................................................................................................................3
Answer to DQ 3.........................................................................................................................3
Case study analysis....................................................................................................................3
Conclusion..................................................................................................................................4
Reference List............................................................................................................................5

Introduction
The main aim of the report is to present an overview pertaining to the approach of the
balanced scorecard with regard to the analysis of the case study pertaining to the company
Chadwik as far as the undertaking of a strategy with reference to the addressing of the issues
pertaining to pertaining to the excessive emphasis over the financial outcomes on a short term
basis (Ansoff et al., 2018). The aspects pertaining to the issues involved in the undertaking of
various kinds of approaches would also be taken into account accordingly. As a result, the
concept of project management would be taken into account.
Answer to DQ 1
The constant surveillance in casinos implies that there are no malpractices with regard to the
modus operandi of the casinos as far as the aspect pertaining to ethics are concerned, if such
kind of a surveillance results in the intrusion to the aspect pertaining to innovation on part of
the employees, it would result in a detrimental effect as far as the concepts of empowerment
and entrepreneurialism are concerned (Baker, 2019). As a result, it is to be taken into account
that the surveillance is carried out in a proper and appropriate manner as far as the welfare of
the employees are concerned.
Answer to DQ 2
The behaviour of the managers and supervisors in the corporate sectors has played a vital role
in helping me as a corporate employee in terms of the aspects pertaining to the formulation of
beliefs related to the corporate sector. I have developed skills with reference to the ability of
taking risks in certain kinds of projects thereby making sure that the completion of the project
concerned results in the desired outcomes (Lasserre, 2017). I have also learnt to work in such
a manner so that timely solutions are provided to the clients in a qualitative manner.
Answer to DQ 3
The aspect pertaining to the desired results by the employees would matter to me as a project
manager even though the employees are working from home. Controlling employees in an
excessive manner would result in micromanagement thereby possibly triggering a mass
exodus of employees (Hitt and Duane Ireland, 2017). Excessive supervision would also lead
to the adverse effect on the creativity and innovative ability of the employees. Motivation of

employees on part of the project manager would lead to the delivery of incredible
performance by employees in their activities thereby leading to the desired outcomes.
Case study analysis
As far as the aspect pertaining to the implementation of the formulated strategy in a proper
and appropriate manner is concerned, it is to be ensured that the benefits are to be taken into
account beforehand by the virtue of realization in a proper and appropriate manner. With
regard to the scenario pertaining to Chadwick, apart from granting autonomy to the
employees with regard to carry out their tasks in a creative manner along with the set iof
instructions, it is to be seen whether ethics are followed by the employees in the desired
manner (Rothaermel, 2015). As a result, there would be a balance between the measurement
pertaining to the project and the organization as a whole. The aspect pertaining to project
measurement implies the presumed and perceived outcomes of the project as far as the
feasibilities involved in the project are concerned. It would help in the implementation of the
formulated strategy in a proper and appropriate manner. The policies and frameworks
pertaining to project and organizational measurement must imply that positive outcomes are
to be achieved in the short term. There should be cohesion amongst the concepts pertaining to
realization of the benefits of the organization and the strategy and the execution of the
project. The aspect pertaining to balanced scorecard implies the supervision of the employees
by the managers and the outcomes related to such kind of supervision (Akkermans and Van
Oorschot, 2018).
Conclusion
It can be deduced by the stated that the discussion questions have been addressed accordingly
in a proper and appropriate manner. The analysis with regard to the situation of Chadwick has
also been taken into account as far as the implementation of the strategy pertaining to the
aspect of realization is concerned taking account of the concepts of projected benefits with
reference to the implementation of the strategy in question.

Reference List
Akkermans, H.A. and Van Oorschot, K.E., 2018. Relevance assumed: a case study of
balanced scorecard development using system dynamics. In System Dynamics (pp. 107-132).
3rd ed. London: Palgrave Macmillan.
Ansoff, H.I., Kipley, D., Lewis, A.O., Helm-Stevens, R. and Ansoff, R., 2018. Implanting
strategic management. 6th ed. Berlin: Springer.
Baker, T., 2019. The Concept of Workplace Dignity. In Bringing the Human Being Back to
Work (pp. 21-29). 4th ed. Cham: Palgrave Macmillan.
Hitt, M. and Duane Ireland, R., 2017. The intersection of entrepreneurship and strategic
management research. The Blackwell handbook of entrepreneurship, pp.45-63.
Lasserre, P., 2017. Global strategic management. Macmillan International Higher Education.
Rothaermel, F.T., 2015. Strategic management. McGraw-Hill Education.