MGM 7102 Strategic Management

STRATEGIC MANAGEMENT
The rise and decline of Nokia company

Introduction
◦Every organization must renew their business
strategies at regular intervals in order to increase sales
and achieve customer satisfaction.
◦The present report will take the Nokia company to
highlight the strategic and operational challenges they
have been facing through the past years and how they
have made suitable decisions and changes in order to
cope up with the challenges.
◦The report will also focus on the innovative changes of
the organization and provide recommendations for
better results

Nokia company
◦In the year 1865, the company had begun
holding the hands of Frederick Idestam and
Leo Mechelin.
◦According to a latest survey in the year
2017, the company has employed almost
102,000 people from more than 100
countries all over the world
◦The Nokia company is a significant
contributor to the development of the GSM,
3G, LTE and recently in the 5G standards.
◦In the year 2014, the company bought by
the Microsoft company

Nokia business strategy
◦The Nokia company has gone
through significant positive
changes in the decade 1990s.
◦The information system has
enabled the decision making
process easier in all the
functional departments.
◦The previous logo of the company
consisted of the “three arrows”
that was created in the year
1966.
◦After few years, the main
organizational slogan of the
company was devised that is
“connecting people “by Ove’
Strandberg.