Strategic Management: Analysis, PESTLE, SWOT, Porter's Five Forces

Strategic Management

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN ANALYSIS..........................................................................................................................4
PESTLE analysis.........................................................................................................................4
SWOT Analysis...........................................................................................................................6
Porter’s five forces.......................................................................................................................6
Porter’s generic model.................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Strategic management describes the management of the company and arrangement of the
prominent resources that are useful in achieving desired goals and objectives. Strategic
management consider the overall settings of the objectives determination of competitive
environment identification of internal factors analysing Strategies and making sure that
management perform and implement all the strategies across the organisation. Moreover it
includes the suitable formulation and implementation of the suitable goals and also takes
initiatives for the betterment and development of the company (Ansoff and et. al., 2018). At also
consider the managerial theories and practice that make suitable difference among the strategic
management and operational management considering the enhancement of efficiency and
controlling the prominent cost within the boundaries in order to set the strategy for the company.
Along with this in order to formulate the strategies the top level management always analyse
the overall environment before taking their decision in order to compete with other companies.
In terms of this Marks and Spencer is considered which is the British multinational retailer
headquarters in London and specialised in selling clothes food and home products. Moreover
company has approximately 959 stores across the UK including around 615 only deals in food
products. Therefore the report is going to cover the comparison about the various theories and
practice my reflective the prominent issues and examine the success and failure of the company.
MAIN ANALYSIS
PESTLE analysis
PESTLE analysis is a Framework which is useful in describing the external factors and
tactics by considering the environmental scanning and its related components for the strategic
management. It is the part of external analysis which is useful in organising the strategic analysis
by conducting prominent market research (Rothaermel, 2016). It is considered as the strategic
tool which is useful in understanding the growth of market and decline by considering the
business position potential and operational directions. It includes six prominent elements that are
evaluated as under:
Political: This factor includes the analysis and impact of government decisions and political
stability on the company. By considering this the positive aspect of current politics describes the
free trade that is established among various countries in order to develop healthy relations with