Strategic Management Assignment - GO Plc
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Added on 2020-11-23
Strategic Management Assignment - GO Plc
Added on 2020-11-23
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STRATEGICMANAGEMENT
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Strategic directions followed by the company.......................................................................1TASK 2............................................................................................................................................2Detailed analysis of telecommunication Industry..................................................................2PESTLE Analysis (External environmental) .........................................................................3GO Plc Competitive advantage .............................................................................................4TASK 3............................................................................................................................................5Extent in which GO Plc is facing strategic drift.....................................................................5Mission and vision statement.................................................................................................6Strategic capabilities of GO Plc.............................................................................................7Business canvas model of GO Plc..........................................................................................8TASK 4............................................................................................................................................9Possible strategies that GO Plc could follow.........................................................................9Strategic clock model by Bowmen to determine strategic option........................................10TASK 5..........................................................................................................................................12Resource implications..........................................................................................................12CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONStrategic management is important for every business in order to make effective use ofstrategies within firm while using resources effectively to achieve desired goals and objectives. Itwill also help to work according to the market situation and customer analysis to increaseproduction and profitability. The report will cover strategic directions followed by the companyfrom the last few years, a detailed analysis of telecommunication Industry and externalenvironment analysis of GO, Plc. In addition to this, competitive advantage, extent in which GOPlc is facing strategic drift, mission and vision statement, strategic capabilities of GO Plc andbusiness canvas model of GO Plc. The report will also demonstrate a depth knowledge ofpossible strategies that GO Plc could follow and strategic clock model by Bowmen to determinestrategic option for business. Finally, the report will present resource implications and strategyimplementation.TASK 1Strategic directions followed by the companyStrategic management and direction is important for any firm in order to manage theiroperations and activities involved in production (Enama, 2017). This will help them to increasetheir competitive advantages and provide strength to external as well as internal environmenteffectively. GO Plc is a Maltese integrated telecommunications business. The firm offers local andlong distance wireless and telephone services, DSL internet access and digital terrestrialtelevision. Strategic direction and management refers to a business that matches its resources andcapabilities with the current and future opportunities in the external environment (Stacey, 2016). GO Plc StrategyThe main objective of GO Plc is to strive to nurture, enhance their unparalleleddedication to customers and grow value for their shareholders effectively. The firm is following a strategy to deliver a complete range of products and serviceswhile leveraging global partnership by remaining leading and reliable communication serviceprovider (Thomas and Cardot, 2016). The business is still focused on its past strategy tosafeguard an effective relationship with consumers in the market by providing solutions that arevalued for money in order to satisfy their needs and also by remaining honest (Moutinho andVargas-Sanchez, 2018). The strategy of sound leadership and effective governance towards1
strategic thinking has been developed within past few years to ensure that the operationalactivities will remain sustainable in the longer term effectively. GO Plc also pursues new opportunities towards business in order to drive inorganicgrowth. The firm is achieving far-reaching connectivity with customers by offering state-of-the-art solutions and highest quality products and services. GO Plc aim is to foster a meritocraticculture, where efforts are rewarded, talent gets developed and loyalty is acknowledged.GO Plc is Malta's first quadruple play operator business and they are proud of this; a trulyintegrated telecommunication and converged business with a variety of products and services.The firm offers mobile telephony, fixed line telephony, digital television, broadband internetservices and business related services such as IP services, networking solutions for businessesand co-location facilities. The strategic planning is developing from the past few years and alsochanged strategic thinking to operate in a large area or network. The business also operates anetwork of quad-play retail outlets covering Gozo and Malta and different authorised dealersselling range of products and services of GO Plc. The main strength of this firm is that it is thefirst business to provide 24X7 customers call centre services. TASK 2Detailed analysis of telecommunication IndustryThe telecommunication sector within Malta is among the most effective and advanced inEurope with high rates and strategy of mobile and broadband penetration to develop and improvee-commerce opportunities and capitalise on infrastructure effectively (Amutha and Rajini, 2015).The telecom sector also simulated by regulatory measures which are designed to reducecustomer prices. Vodafone Malta and Melita is one of the most effective competitors for GO Plc, whichwould essentially created a market duopoly and rest have a very small market share. GO Plc iscurrently investing in an extensive FttP network, which covered about 64,000 premises by March2018 (Stead and Stead, 2016). GO Plc is also planning to embarked on a program in order to develop a wide spread Fttpnetwork to provide a developed service network in future effectively. The company has alsoannounced to invest 100 million over five years in sector of telecom market to upgrade capacityon submarine cables effectively (Chen, Hadjikakou and Wiedmann, 2017). 2
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