Strategic Management: Walmart Case Study

Strategic management

Table of Contents
INTRODUCTION................................................................................................................................3
MAIN BODY.......................................................................................................................................3
CONCLUSION....................................................................................................................................7
REFERENCES.....................................................................................................................................8
Books & Journal:.............................................................................................................................8

INTRODUCTION
Business sector is becoming wider and broader which leads to increase of competition in
market. Strategic management is defined as process or approach of planning, analysing, monitoring
all the necessary functions as well as operations which is carried out to meet organisational goals.
(Schilling, 2019). Main aim of this report is to examine the concept of strategic management which
is adopted by enterprises. Walmart, which is an American multinational firm headquartered in U.S.
This report comprise of company's profile structure, background of enterprise, competitors,
innovation and strategic innovation, CSR, governance and ethics.
MAIN BODY
Company profile & background
Walmart is an multinational corporation headquartered in U.S which was founded in 2 July,
1962 by Sam Walton. Firm is to known as largest retailer in world and has acquired many other e-
commerce company's like Jet.com, Flipkart etc. With development of business in every grocery,
hypermarket, supermarket they expand their operations at global level.
Market positioning- The market positioning of company is being focused towards price
positioning. They have established themselves globally in market which also rises their brand
positioning at higher scale.
Moreover to analyse market positioning SWOT Analysis has been discussed. Strength-
Walmart is located globally which makes their customer strong. Then, As they deal in
hypermarkets, supermarkets, retails and many other categories it is easy for them to generate
revenue for business (Rothaermel, 2016). With its access of globalisation, they have been able to
hire expertise for their functions at both global as well as national level. Weakness - With its global
based business, they have a large number of suppliers and intermediaries. This makes supply chain
more complex which results in increase of problems. It is still difficult for them to enter into few
countries like in India they cannot open new single store of Walmart. Opportunity- With merging
up with local retailers, it will be easier for them to access knowledge of local market which is
beneficial for business. Threats- Because of its global presence, they have competition is big threat
which is faced by them like, Tesco, Sainsbury's, etc. are some of its competitors which dominate the
market opportunities.
STP- It is a tool which is used by entity to analyse market and access strategy for
development. Main aim of this approach is to analyse market strategy to examine marketing mix of
firm. It also assist in examining of brand position through accessing tactics or research. With help of
this approach market positioning can also be determined through examining below explained
components-Segmentation- It refers to process of dividing of market in basis of various variables