Assignment on Strategic Management of Walmart PDF

BUS3005 Strategic Management 04 Assignment 2
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Contents
Introduction.................................................................................................................... 3
Part A(1)....................................................................................................................... 5
Critically evaluating the performance of Netflix and highlighting competitive strengths, market
position and areas for improvement across the value chain.......................................................5
Part A(2) 3.................................................................................................................... 7
Strategic plan for the Netflix company using appropriate tools to explaining and justifying strategic
choices....................................................................................................................... 7
Part B......................................................................................................................... 10
Reflection on the strategy process model...........................................................................10
Conclusion................................................................................................................... 11
References................................................................................................................... 12

Introduction
Strategic management plays a significant role in the smooth running of organizational activities.
It is even more critical that organizations operating globally are managing their corporation in
strategic manner which is very effective and efficient. In this essay, the user of this paper will be
able to understand properly the core activities of Walmart smoothly that is creating a
competitive advantage (Ansoff, 2018). Strategic management helps to improve the market
position and improve the quality discipline of the organization. This essay will discuss Walmart's
various types of strategic planning and management. The essay also contains a reflective
paragraph that incorporates the trends of this module. Reflection creates some learning aspects to
be part of the knowledge and skills acquisition module.
Part A(1)

Critically evaluating the performance of Walmart and highlighting competitive strengths, market
position and areas for improvement across the value chain
Walmart is one of the largest retailers in the world in the last 50 years. It started from small with
the simple idea of single discount stores and selling more at lower prices by far the largest
retailers. Sam Walton is the founder of Walmart at Rogers near Arkansas in 1962. About 225
million customers and shoppers regularly visit e-commerce websites under 44 banners, and
11,500 shoppers also visit their stores in nearly 23 countries around the world. Walmart tops the
list in terms of quality, quality, sustainability, corporate generosity and employment. It plays an
important role as well as creating opportunities for customers and communities around the world.
Figure 01: Walmart logo(Bettis,2013).
Performance and market position of Walmart
Dealing with all types of competitors, Walmart has a lot of competitive strength to become the
leading company in its division using new techniques. It has markets in about 23 countries
around the world. Walmart has grossed more than 50 billion in 2019 and has grown at more than
25-40% billion in recent years. It has more than 3 million employees worldwide.