Reports On Strategic Management Wesfarmers

STRATEGIC
MANAGEMENT
Running Head: STRATEGIC MANAGEMENT
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STRATEGIC MANAGEMENT 1
Executive summary
Wesfarmers has a situation to improve business and target to improve strategies. It has
established many strategies to differential itself from other players. This organization has
changed service and physical environment in-store to operate a business. The objective of an
organization is to refer to abilities by attracting and retain a base of customers. It allows
Wesfarmers to outperform its competitors. It has adopted many strategies with the external
environment to enhance many customers. Wesfarmers has enough resources to compete with
rivals and hold enough capabilities to complete work effectively. It has developed a strategy
to perform according to the demand of customers.

STRATEGIC MANAGEMENT 2
Table of Contents
Executive summary....................................................................................................................1
Introduction................................................................................................................................3
Wesfarmers................................................................................................................................3
External environment of Wesfarmers........................................................................................4
Political...................................................................................................................................4
Economic................................................................................................................................4
Social......................................................................................................................................4
Technological.........................................................................................................................5
Legal.......................................................................................................................................5
Environment...........................................................................................................................5
Wesfarmers internal organization..............................................................................................5
Strength...................................................................................................................................5
Weakness................................................................................................................................6
Opportunity.............................................................................................................................6
Threat......................................................................................................................................6
Resources and capabilities.........................................................................................................6
Core competencies and competitive advantage.........................................................................6
Recommendation........................................................................................................................7
Conclusion..................................................................................................................................7
References..................................................................................................................................9

STRATEGIC MANAGEMENT 3
Introduction
Wesfarmers is a retail organization and has a diverse portfolio of business. This organization
focus to develop and establish a trust relationship, loyalty, and commitment to people. This
organization focuses to contribute large growth by operating a high emphasis to protect the
environment. It has complete devotion for employees and believes to provide a good working
environment to an employee with advancement opportunities as a positive reward system.
This report outline Wesfarmers higher performance level of growth and areas of development
in many operations (Booth & Coveney, 2015). It has a unique outlook with attention to
internal and external factors by focusing on customer satisfaction. It has a diverse portfolio
and operation to believe in customer loyalty and a satisfactory return to shareholders. This
paper will discuss the Wesfarmers operations with objectives to understand factors. External
factors have a large effect on Wesfarmers by many operations due to versatility and exposure.
This report describes analysis with a parameter to understand parameter of industry and
identify competitive advantage. The performance of an organization is examined according to
a trend within the industry for future planning and scope (Barnes & Hunt, 2013).