Strategic Management of Aldi: Approaches and Strategies

This report discusses the strategic management of Aldi, a discount supermarket chain. It explores the different emergent approaches and strategy formulation of Aldi to maintain balance. It also examines the impact of macro environment on Aldi's activities and its responses. The report further analyzes Aldi's strategic capabilities using Porter's Value Chain Model and VRIO model, and discusses Porter's generic strategies and Ansoff Matrix of Aldi.