Strategic Management of JD Sports: Internal and External Factors

Strategic management

EXECUTIVE SUMMARY
The case study is about the internal and external factors affecting the business strategy of JD
Sports which is a shoe line company in UK. It also covers marketing strategies of the company
by analysis of theoretical models. Recommendations have been given in the end for betterment
of marketing strategy.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................5
MAIN BODY...................................................................................................................................5
External environmental analysis..................................................................................................5
VIRO analysis of JD sports-fashion............................................................................................8
Generic forces of Porter.............................................................................................................10
Ansoff matrix fo JD plus............................................................................................................11
Recommendations......................................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES................................................................................................................................1