Strategic Management in Walmart: Analysis of Strengths, Weaknesses, and Key Issues

Strategic
management

Table of Contents
INTRODUCTION...........................................................................................................................1
Advise 1...........................................................................................................................................1
Walmart organisation along analysis of its strength and weaknesses at national and global
level..............................................................................................................................................2
Advise 2...........................................................................................................................................3
Key issues that are facing by companies at an industry, national and global level ....................3
Key issues facing by company at an industry, national and global level...................................3
Advise 3...........................................................................................................................................5
Innovation, internal and external environment and influence ....................................................5
Assessment 2....................................................................................................................................7
PART A (1)......................................................................................................................................7
Critically evaluation of the performance of selected company by highlighting on competitive
strength, market position and areas .............................................................................................7
PART A...........................................................................................................................................9
Propose of strategic plan by using appropriate tool ....................................................................9
PART B..........................................................................................................................................12
Reflection on module ................................................................................................................12
CONCLUSION..............................................................................................................................13
REFERENCE ................................................................................................................................14

INTRODUCTION
Strategic management is defined as important activity of organization that involves
various functions and task which are required to be complete on time and develop the
organizational performance. This is important for all organization to analysis the activities then
bring the changes which can help to develop the company productivity and profitability. A
business is started with minimum resources and capital where a person is required to adopt
innovation as well as changes that develop the business organization and attain the higher
productivity (Schilling and Shankar, 2019). To understand about strategic management Walmart
has been selected that is American multinational retail corporation, operating business by
formulating effective plan and strategies which can help to operate the business and attain the
competitive advantages. The report is categorised in two assessment where first is about
discussion of company, skills in analysing key issues, innovation by involving internal and
external environment. The assessment two covers performance of selected company, evaluation
of strategic plan and online learning activities.
Advise 1
Walmart organisation along analysis of its strength and weaknesses at national and global level
Walmart is large retailing firm which operated at global scale. It is affected by both
national and intentional business environment at wider approach. It is essential for them to be
aware about areas which are strong & which needs improvements at larger scale. At both level,
they uses different strategies, resources depending upon geographical locations. So, strength &
weakness of Walmart has been discussed below-
At national level
Strength-
Main strength of Walmart is that it is easier for them to market their brand due to excess
of information abut their targetted market for business. This is because of their large network
channel in home country ( U.K) (Colacicco, 2018).
Another strength of company is that they have high level of efficient supply chain.
Through this, they are able to distribute their products in most efficient manner.
Weakness-

Due to changing needs and demands, shift of customers towards other brands like Tesco,
Sainsbury, it is difficult for them to increase their profit margin at higher scale. It also leads to
wastage of resources.
Another weakness of chosen firm is that it is not possible for them to expand their
business at wider scale to access new opportunities due to increased changing frequency level of
market.
Furthermore, with enhanced entrants of new businesses in home country, they are loosing
their customers. It leads to low generating of profit and sales revenue (Courtemanche, 2019).
At global level
Strength-
At international aspects, company is able to gain more new information regarding
retailing industry & access to new opportunities effectively as they have skilled employees in
business.
Then, they have strong financial resources within international market which are used by
them for future business expansion of activities (Muda, 2018).
Main strength of company in international level is that they uses international expansion
strategy for their business through which they are able to grow and develop in effective manner.
It also makes it easier for them to achieve goals as well as objectives in appropriate way.
Weakness-
As they operate at international level, their weakness is that it is difficult for them to
change their HR policies on their own because in different countries different laws are being
applied according to which rules, regulations are being followed.
Furthermore, due to international marketing activities they have to carry out recruitment
activities abroad which increases their cost structure & disturbs work environment. Therefore, it
is seen that they have to more financial resources for business which is difficult for business.
Moreover, due to ongoing pandemic situations they are unable to make decisions for
employees appraisal, promotions, etc. It is also increasing their employee turnover rate because
of laving of jobs by subordinates at higher scale (Salman, 2018).
Therefore, above discussed paragraph states that chosen firm is multinational firm
that operates at both national as well as international level. Also, it is duty of manager to make