Strategic Management: Analysis and Strategies for JD Sports in UAE

Strategic Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
External analysis..........................................................................................................................1
Internal environment analysis......................................................................................................4
Strategic Directions......................................................................................................................6
CONCLUSION................................................................................................................................7
RECOMMENDATIONS.................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Strategic Management refers to the use of various types of approaches, methods and
techniques which can help a lot in ensuring that the attainment of the goals and objectives in the
future can be done in the right manner effectively and efficiently (Bindra, Parameswar and Dhir,
2019). Therefore, it is important for the managers that they are able to make its use in an
appropriate manner so that the attainment of a wide range of goals and objectives can be done
effectively and efficiently. For this report, JD Sports has been chosen. It is a British Company
which focuses on providing of sports products to the different types of customers effectively and
efficiently. It is looking to expand its operations in UAE. Therefore, for this purpose it is quite
essential that it devises its own strategy effectively and efficiently which will help it a lot in
formulation of the conclusions and recommendations. In this report, there will be specific focus
on external environment analysis, internal environment analysis, identification of the competitive
strategies. Additionally, strategic directions will also be discussed as a part of this project.
MAIN BODY
External analysis
The use of PESTEL analysis can be done so that the organizations are able to make sure
that they are able to assess the impact of the forces which is created in the external environment
(Dzwigol, 2020). In it, the assessment of these particular factors needs to be done so that the
formulation of a wide range of policies can be done in a right manner. Therefore, it can help a lot
in ensuring that the overall level of profits can be enhanced effectively and efficiently which will
be quite helpful in the attainment of the goals and objectives in the future. Thus the explanation
of these particular factors in the context of JD Sports is as follows-
Political factors- These are the factors which are important to be considered because
they will create an impact on the company's policies (Engert, Rauter and Baumgartner, 2016).
UAE is a country in which there is a rule of the King. Thus there is a relative political stability in
the country. This will be quite helpful for JD Sports to be able to ensure that it can attain its
particular goals and objectives.
Economic factors- These are the factors which are crucial because a range of economic
situations are required to be considered by the organizations for ensuring that they are able to
take actions accordingly. UAE's economy is quite strong and therefore offers relevant scope for
1