Corporate Level Strategy for Woolworths: Evaluation and Recommendations

Running Head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
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1STRATEGIC MANAGEMENT
Executive summary
Woolworths is considered to be one of the leading retail giant in the Australian retail market. The
corporate strategy of the organisation puts focus on the growth of the existing market and
diversification of the products and services that can foster a better practice for Woolworths to
gain strategic advantage in the highly competitive Australian market. However, the concentration
growth strategy does not seem enough for the organisation and as a result of that the situation for
Woolworths has been very difficult to maintain. Therefore, the stability strategy and the
retrenchment corporate level strategy are also recommended that will facilitate a good and
strategic help for Woolworths in the Australian market.

2STRATEGIC MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Identification and understanding.....................................................................................................3
Concentration strategy.................................................................................................................3
Horizontal Growth strategy.....................................................................................................4
Conglomerate diversification strategy.....................................................................................4
Critical understanding and reflection...............................................................................................5
Evaluation of the current strategy................................................................................................5
Recommendation and justification..............................................................................................6
Stability strategy......................................................................................................................6
Retrenchment strategy.............................................................................................................6
Conclusion.......................................................................................................................................7
Reference.........................................................................................................................................8