Strategic Management in DHL

Strategic Management
project 2

Table of Contents
Essay................................................................................................................................................3
books and journals.......................................................................................................................7

Essay
In the recent times, the need and requirement of strategic management in various organisations
is increasing rapidly. Strategic Management is a way through which companies can plan out their
strategies and implement them accordingly. As we all know that companies operate in dynamic
environment, hence it becomes very essential for the companies to plan effective strategies in
order to identify and cope up with the uncertainties and risk of the market environment. DHL is a
German company that provides courier and parcel services across the globe. It is a leading and
popular name its respective industry (Schilling and Shankar, 2019). It is considered as one of the
most successful and celebrated organisation around the world.
DHL has a fast system of delivery and it delivers couriers and parcels internationally as well.
The business of the company is widely scattered and the company benefits from the good share
in the current market environment. The company capitalises on air plane services foe the
delivery of the couriers and parcels to their respective users. The company also has a huge
number of workforce and personnel available with them which helps the organization to carry
the operations effectively and efficiently. The revenue generation of the company is increasing at
a good pace and the company is enjoying good profit.
The company has always led emphasis on coming up with new innovative techniques
which can improve the current status of services in the organisation. These techniques have also
helped the business to grow and develop and has also contributed in the accomplishment of goals
of the company. The company is also performing its duties with respect to CSR i.e. corporate
social responsibility (Ginter, Duncan and Swayne, 2018). DHL is providing helping hands to
various small companies which needs the support from the company. It has bought companies
which were sinking in order to restructure them and utilise them in an effective way. It is leaving
no stone unturned in providing welfare opportunities to the society and is also working towards
conserving the environment. The company has taken major steps such as reduction of plastic and
harmful emission of green house gases. The company has also developed a program named “Go
green” which specifically works towards conservation of our natural environment. The company
is also planning out to bring strategies that will help to reduce the effects of harmful global
warming in the environment.